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Swap

Category: AI in Supply Chain / Logistics

Swap consolidates e-commerce logistics into a single AI-powered platform that manages inventory, orders, returns, and shipping. Swap was founded in 2022. The company is led by Sam Atkinson. Based in London, UK; Tel Aviv, Israel; Amsterdam, Netherlands; New York office planned. Team size: 100-200. Total funding raised: $40 million+. Latest round: Series B, $40.0M, 2025-03, led by ICONIQ Growth. Key investors include ICONIQ Growth, QED Investors, Cherry Ventures, Portfolio Ventures, 9900 Capital.

Founded
2022
Headquarters
London, UK; Tel Aviv, Israel; Amsterdam, Netherlands; New York office planned
Team size
100-200
Total funding
$40 million+

Value proposition

Simplifies logistics, reduces operational complexity, and lowers costs for e-commerce businesses by providing a unified operating system.

Products and solutions

Cross-border shipping, Order tracking, Returns management, Inventory forecasting, AI-driven inventory management

Unique value

Integrates AI-powered inventory management with comprehensive logistics consolidation in one platform.

Target customer

Direct-to-consumer e-commerce brands

Industries served

E-commerce, Fashion, Beauty, Consumer tech, Home goods

Technology advantage

Provides a unified e-commerce operating system that leverages AI to optimize cross-border shipping, inventory, and overall operational workflows.

How they differentiate

Offers an all-in-one platform combining advanced AI-driven inventory management with comprehensive logistics solutions, unlike competitors that focus on isolated aspects of e-commerce operations.

Main competitors

Global-E, Syrup, Autone

Key partnerships

FedEx, Leading e-commerce platform integrations

Notable customers

Nadine Merabi, Motel Rocks, The Frankie Shop

Major milestones

Secured $40 million in Series B funding Expanded globally Planned launch of New York office

Growth metrics

Rapid international expansion with new office launches and market penetration across multiple regions.

Market positioning

Positioned as a streamlined, comprehensive e-commerce operating system for brands looking to simplify complex logistics.

Geographic focus

International expansion with a focus on the UK, US, Europe, Australia, and Canada

Patents and IP

None

About Sam Atkinson

Sam Atkinson is the co-founder and CEO of Swap, an e-commerce logistics platform. He co-founded the company in 2022 with Zach Bailet. Their experience in direct-to-consumer e-commerce inspired them to create a unified platform for logistics, including inventory management, shipping, and returns.

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