The Prompting Company
Category: AI in Marketing
A platform that helps businesses get their products and services mentioned in AI chat models like ChatGPT. The Prompting Company was founded in 2025. The company is led by Kevin Chandra. Based in South San Francisco, USA. Team size: 3. Total funding raised: $6.5 Million. Latest round: Seed. Key investors include Peak XV Partners, Base10, Y Combinator, Firedrop, Logan Kilpatrick.
- Founded
- 2025
- Headquarters
- South San Francisco, USA
- Team size
- 3
- Total funding
- $6.5 Million
Value proposition
To ensure brands are discovered and cited in AI-generated responses, positioning them for the future of AI-powered product discovery.
Products and solutions
Find & analyze user questions, Create and optimize content for AI, Route AI traffic to AI-optimized pages
Unique value
Pioneering 'Generative Engine Optimisation' (GEO), a new category of search optimization tailored for large language models (LLMs) and AI chatbots.
Target customer
Innovation-driven businesses, including Fortune 10 companies and fast-growing startups like Rippling and Retell AI.
Industries served
Technology, SaaS, E-commerce
Technology advantage
Proprietary technology that creates AI-facing websites to feed LLMs with optimized, up-to-date, and accurate information, influencing their recommendations.
How they differentiate
The Prompting Company specializes in Generative Engine Optimization (GEO), a new field that focuses on getting products and services mentioned in the responses of AI models like ChatGPT. This is a significant departure from traditional SEO, which is focused on ranking in search engine results. They create AI-optimized content to make their clients the top source cited by AI.
Main competitors
Traditional SEO agencies, Other GEO (Generative Engine Optimization) startups, New AI-powered search and discovery platforms
Key partnerships
Collaboration with Nvidia on next-generation AI search., Backed by Y Combinator, Peak XV Partners, Base10, and Firedrop.
Notable customers
Fortune 10 companies, Rippling, Retell AI
Major milestones
Secured $6.5M in seed funding to scale its platform and partnerships., Collaborating with Nvidia on next-generation AI search.
Growth metrics
Publicly available growth metrics were not found, but the company is backed by prominent investors and is working with Fortune 10 companies and fast-growing startups like Rippling and Retell AI.
Market positioning
The Prompting Company is positioning itself as a pioneer in the emerging field of Generative Engine Optimization. They are targeting a wide range of customers, from fast-growing startups to Fortune 10 and Fortune 100 companies, indicating a focus on being a market leader in this new category.
Geographic focus
Primarily US, with a global reach given the nature of AI models.
Patents and IP
No public patents or IP information available.
About Kevin Chandra
Previously co-founded Typedream (YC W20, acquired by beehiiv) and Cotter (acquired by Stytch).
Official website: https://promptingcompany.com/