Skip to main content

Trace

Category: AI Agents

An AI-native workflow automation platform that routes tasks to the right agent—human or AI—by connecting to existing tools like Slack, Jira, and Notion to map workflows, identify automation opportunities, and embed AI agents for repetitive tasks. Trace was founded in 2025. The company is led by Tim Cherkasov. Based in London, United Kingdom. Team size: 3. Total funding raised: $3.0M. Latest round: Seed. Key investors include Y Combinator, Zeno Ventures, Transpose Platform Management, Goodwater Capital, Formosa Capital, WeFunder.

Founded
2025
Headquarters
London, United Kingdom
Team size
3
Total funding
$3.0M

Value proposition

Automates workflow discovery and task routing between human and AI agents while maintaining human oversight through approval gates. Eliminates manual onboarding of AI agents and enables companies to scale decision-making without disrupting existing processes.

Products and solutions

Workflow Discovery Engine - Maps existing workflows and identifies automation opportunities, Intelligent Task Router - Routes tasks to AI or human agents based on context and task type, Visual Workflow Builder - Enables teams to build visual processes combining AI and humans, Context-Aware Orchestration Layer - Provides shared context across systems (Slack, Jira, Notion), Approval Gate System - Maintains human oversight for critical decisions

Unique value

Automatically identifies which tasks can be AI-automated and which need human input through context-aware orchestration. Unlike traditional workflow automation tools, Trace provides a unified context layer across existing tools (Slack, Jira, Notion) and intelligently routes tasks based on task complexity and automation potential.

Target customer

Operations teams, product teams, and support teams in small to mid-sized companies looking to automate repetitive workflows without changing how they work. Specifically targeting teams using Slack, Jira, and Notion.

Industries served

Enterprise Software, SaaS Companies, Technology Startups, Operations & Support Teams, Product Development Teams

Technology advantage

Combines process mining with AI agent orchestration to create a 'CompanyOS'—a cognitive layer that understands how an organization works and intelligently directs action. Integrates seamlessly with existing tools without requiring process changes, embedding AI agents into existing workflows rather than replacing them.

How they differentiate

AI-native workflow automation platform with context-aware orchestration that automatically identifies which tasks can be AI-automated versus requiring human input. Provides unified context layer across existing tools (Slack, Jira, Notion) and intelligently routes tasks based on complexity and automation potential, unlike traditional workflow tools that require manual configuration for each automation.

Main competitors

Zapier, n8n, Make (Integromat)

Key partnerships

Y Combinator (Summer 2025 cohort), Integration partnerships with Slack, Jira, and Notion, Investors: Zeno Ventures, Transpose Platform Management, Goodwater Capital, Formosa Capital

Major milestones

Selected for Y Combinator Summer 2025 cohort, Raised $3M seed funding in February 2026, Achieved #1 position on YC Launchpad leaderboard for Summer '25 cohort, Onboarded 30+ companies to the platform, Featured in TechCrunch coverage for AI agent adoption solution

Growth metrics

30+ companies actively using the platform; Achieved #1 ranking on Y Combinator Launchpad leaderboard for Summer 2025 cohort

Market positioning

Early-stage Y Combinator-backed startup targeting small to mid-sized companies seeking to automate repetitive workflows without disrupting existing processes. Positioned as a 'CompanyOS' that combines process mining with AI agent orchestration.

Geographic focus

San Francisco, California (North America primary market)

Patents and IP

No registered patents disclosed as of latest update

About Tim Cherkasov

Former product manager at Copper (digital asset custodian) where he delivered an institutional offering for State Street. Fintech background across hedge funds and scaleups as a data scientist. Built startups since age 17 in retail tech, travel, and web3. Previously founded Clustr, a crypto investment platform that was later unwound.

Official website: