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TrueMeter

Category: AI in Climate / Energy

An AI-powered platform that automates energy savings for multi-location, brick-and-mortar businesses by optimizing procurement and billing. TrueMeter was founded in 2023. The company is led by Ali Sarilgan. Based in San Francisco, USA. Team size: N/A. Total funding raised: $5.5 million. Latest round: Seed. Key investors include Ulu Ventures, Pear VC.

Founded
2023
Headquarters
San Francisco, USA
Team size
N/A
Total funding
$5.5 million

Value proposition

Guarantees 7-15% energy cost savings with zero upfront investment by automating energy procurement, bill auditing, and payment consolidation.

Products and solutions

Automated energy procurement, Collective gas procurement, Rate plan optimization, Utility bill auditing, Consolidated energy bill payments

Unique value

TrueMeter offers a fully automated end-to-end AI platform specifically designed for multi-location businesses lacking dedicated energy management resources. It uniquely combines energy procurement, rate optimization, and bill auditing in one solution.

Target customer

Multi-location brick-and-mortar businesses such as restaurant chains, retail stores, and hospitality groups.

Industries served

Retail, Restaurants, Hospitality

Technology advantage

The AI-driven platform requires no upfront capital from customers, reducing adoption barriers by sharing savings generated, and streamlining payments across locations.

How they differentiate

TrueMeter's zero upfront investment model and comprehensive automation for multi-location businesses differentiate it from competitors who focus primarily on energy analytics or consulting.

Main competitors

Bidgely, C3 AI, Enel X

Key partnerships

Ulu Ventures, Pear VC

Notable customers

McDonald's, Marriott, CloudKitchens, Local Kitchen, Square Pie

Major milestones

Secured $5.5 million total funding, Rebranded from EcoTrove to TrueMeter, Processing $25M+ annually in utility bills, Delivered millions in energy savings to national brands including McDonald's, Marriott, and CloudKitchens

Growth metrics

Processing $25M+ annually in utility bills across hundreds of business locations.

Market positioning

Positioned as an energy-saving solution targeting brick-and-mortar chains and warehouses aiming to reduce operational energy costs with AI-backed automation.

Geographic focus

Primarily focused on the United States market initially.

Patents and IP

No public patents currently associated with TrueMeter.

About Ali Sarilgan

Co-founder and CEO of TrueMeter. Previously a management consultant at McKinsey & Company, then Corporate Strategist at GameStop. Holds an MS and BS in Management Science and Engineering from Stanford University.

Official website: