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Verb Technology Company, Inc.

Category: AI in Marketing

A market leader in interactive video-based sales applications, offering a livestream social shopping platform that merges e-commerce and entertainment. Verb Technology Company, Inc. was founded in 2012. The company is led by Rory J. Cutaia. Based in Las Vegas, Nevada, USA. Team size: 11-50. Total funding raised: $558M. Latest round: Private Placement. Key investors include Kingsway Capital, Blockchain.com, Ribbit Capital.

Founded
2012
Headquarters
Las Vegas, Nevada, USA
Team size
11-50
Total funding
$558M

Value proposition

To enhance sales and marketing effectiveness through interactive video technology, which demonstrably increases customer engagement and conversion rates by over 600%.

Products and solutions

MARKET.live, verbCRM, verbTEAMS, verbLEARN, verbLIVE, Vanity Prescribed.com, GoodGirlRx.com

Unique value

Verb Technology's primary innovation is its proprietary interactive video technology that allows for real-time, in-video purchasing and customer engagement. A recent unique strategic move is becoming the first publicly traded company to adopt a TON (The Open Network) treasury strategy, rebranding as TON Strategy Co. (TSC).

Target customer

Sales-based organizations, direct sales companies, and individual entrepreneurs. They are also expanding into the B2C space with telehealth services.

Industries served

E-commerce, Direct Sales, Sales and Marketing, Healthcare (Telehealth), Retail

Technology advantage

The company's key advantage lies in its patented and patent-pending interactive video platform that provides measurable results and significantly higher conversion rates for its clients. This is complemented by strategic partnerships with major tech companies and a forward-thinking approach to integrating cryptocurrency into its business model.

How they differentiate

Verb Technology differentiates itself through its interactive video-based sales enablement applications, which have been reported to increase conversion rates for customers by over 600%. The company has recently pivoted to a new strategy involving a significant investment in Toncoin and a rebranding to TON Strategy Co., making it the first publicly traded company with a TON treasury. This move into the crypto space further sets it apart from its traditional competitors.

Main competitors

Salsify, TruthMD, Bluestone PIM

Key partnerships

Kingsway Capital, TikTok, META, FlavCity, Instapage

Notable customers

TikTok, META

Major milestones

Secured a $558 million private placement to establish the first publicly listed TON treasury strategy., Rebranding as TON Strategy Co., Partnerships with major platforms like TikTok and META., Acquisition of AI Social Commerce Platform Lyvecom., Achieved significant revenue growth in 2024.

Growth metrics

Verb Technology has reported significant revenue growth, with a 341% year-over-year increase in Q3 and an 80% quarter-over-quarter revenue growth. For the full year of 2024, the company reported a 1,321% increase in revenue. Customers have reported conversion rate increases of over 600%.

Market positioning

Verb Technology is a leader in interactive video-based sales enablement applications with its MARKET.live platform. The company is at the forefront of the convergence of e-commerce and entertainment. With its recent strategic shift, it is positioning itself as a pioneer in the crypto space by becoming the first publicly listed TON treasury strategy company.

Geographic focus

Verb Technology is a US-based company listed on Nasdaq, with its headquarters in Las Vegas. Its competitive focus is primarily on the North American market, but its partnerships and platform have a global reach.

Patents and IP

Verb Technology holds multiple patents and patent applications for its interactive video technology. While the exact number varies across sources, the company has at least one registered patent in the 'Information Storage' category and has filed for several others.

About Rory J. Cutaia

Rory J. Cutaia is an entrepreneur and executive with a background in law, finance, and technology. He founded Verb after serving as a partner at a New York City-based private equity fund. He also founded Telx, a company that developed a fiber-optic network along railroad rights-of-way.

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