WARREN
Category: AI in Fintech
Develops comprehensive financial wellness tools and resources aimed at improving the financial well-being of employees within organizations. WARREN was founded in 2024. The company is led by Cedric De Vleeschauwer. Based in Belgium (Sint-Martens-Lierde). Team size: 10-50. Total funding raised: €3 million. Latest round: Pre-seed round (secured in March 2025). Key investors include Motive Ventures, Entourage, Syndicate One, Pitchdrive, 1105, Business angels.
- Founded
- 2024
- Headquarters
- Belgium (Sint-Martens-Lierde)
- Team size
- 10-50
- Total funding
- €3 million
Value proposition
Delivers personalized financial planning tools, AI-driven coaching, and human advisory support to empower employees in effective financial management.
Products and solutions
Financial planning tools, AI-driven coaching, Human advisory support
Unique value
Democratizes wealth advisory by seamlessly integrating personalized digital tools with human financial advice.
Target customer
Businesses seeking to integrate financial wellness initiatives into their employee benefits programs
Industries served
Financial wellness, Employee benefits
Technology advantage
Merges AI-driven coaching with direct access to professional wealth advisors to offer an all-encompassing financial wellness solution.
How they differentiate
Offers a unique mix of AI-powered coaching and human advisory support, specifically tailored for employee financial well-being as part of broader benefits.
Main competitors
BrightPlan, LearnLux, Nest Wealth
Key partnerships
Motive Ventures, Entourage, Syndicate One, Pitchdrive, 1105, Business angels
Notable customers
Yuki, November Five, Bizzy, Lighthouse, Qastan, In The Pocket, Wintercircus Ghent
Major milestones
Secured €3 million in pre-seed funding to advance workplace financial wellness solutions
Growth metrics
Early adoption with steady user growth and increasing client engagement
Market positioning
Emerging comprehensive financial wellness platform for workplaces
Geographic focus
Primarily Belgium with plans for expansion throughout European markets
Patents and IP
No patents filed
About Cedric De Vleeschauwer
Cedric De Vleeschauwer is the Founder and CEO of WARREN, a financial wellness company he co-founded in January 2024. His mission is to help employees build sustainable wealth and reduce financial stress. Prior to WARREN, Cedric was the General Manager for Belgium at Alan, a digital health insurance platform. He also has extensive experience in sales leadership, having served as VP of Sales for EMEA at Showpad, a sales enablement platform. He started his career as a Business Development Manager at Netlog.
Official website: https://www.warren.be/