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West Co

Category: AI in Healthcare

A social wellness and 'intentional living' platform designed as a healthier alternative to traditional social media, focusing on personal goals and meaningful connection rather than algorithmic engagement. West Co was founded in 2023. The company is led by Evan Sharp. Based in San Francisco, USA. Team size: 11-50. Total funding raised: $29.0M. Latest round: Seed, $29.0M, 2024-11, led by Spark Capital. Key investors include Spark Capital, Biz Stone, Evan Sharp.

Founded
2023
Headquarters
San Francisco, USA
Team size
11-50
Total funding
$29.0M

Value proposition

Provides clarity and grounding by replacing dopamine-driven feeds with tools for setting daily intentions, sharing goals with a supportive circle, and reflecting on personal growth.

Products and solutions

Tangle Mobile App (Core Platform), Ask Tangle (Privacy-first AI assistant for conversations), Intentional Living Toolkit (Goal setting and reflection features), Asynchronous Social Networking Interface

Unique value

Founded by the 'architects of the attention economy' (co-founders of Twitter and Pinterest) who are leveraging their expertise to build a redemptive 'antidote' to the platforms they previously helped create.

Target customer

Individuals seeking digital wellness, Gen Z and Millennial users concerned with mental health, and those looking for a non-extractive social experience.

Industries served

Mental Wellness, Social Technology, Consumer Software, Artificial Intelligence

Technology advantage

Utilizes a privacy-first AI architecture designed to foster wellness and intentionality; operates as a Public Benefit Corporation (PBC) to align business incentives with user well-being rather than ad-revenue maximization.

How they differentiate

Tangle differentiates by replacing dopamine-driven algorithmic feeds with AI-guided 'intentionality.' Unlike traditional social media or passive wellness apps, it uses privacy-first AI to help users set daily goals and reflect on personal growth within a supportive, non-extractive social framework.

Main competitors

BeReal, Calm, Aura Health, Substack Notes

Key partnerships

Spark Capital (Lead Seed Investor), LoveFrom (Creative ties via co-founder Evan Sharp), Public Benefit Corporation Syndicate

Notable customers

N/A (Consumer-facing application)

Major milestones

Incorporated as a Public Benefit Corporation (PBC) in 2023, Secured $29M Seed funding led by Spark Capital in November 2024, Launched flagship app 'Tangle' in invite-only alpha in November 2024

Growth metrics

Currently in invite-only alpha/beta stage; specific user acquisition metrics are not yet public.

Market positioning

Premium Social Wellness and Intentional Living platform

Geographic focus

North America (Initial focus), Global (English-speaking markets)

Patents and IP

No registered patents disclosed; focuses on proprietary AI models for behavioral wellness and intentionality.

About Evan Sharp

Co-founder and former Chief Design & Creative Officer at Pinterest; former Partner at LoveFrom; former Product Designer at Facebook.

Official website: