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Workprove (formerly Moralbox)

Category: AI Infrastructure

Moralbox is an AI-powered training and compliance management platform that verifies staff qualifications, manages training, identifies skills gaps, and ensures real-time compliance for businesses in regulated industries. Workprove (formerly Moralbox) was founded in 2013. The company is led by Gordon MacPherson. Based in Sunderland, United Kingdom. Team size: 11. Total funding raised: £550,000. Latest round: Pre-Seed. Key investors include Northstar Ventures, Creative UK's North East Fund, Angel Investors.

Founded
2013
Headquarters
Sunderland, United Kingdom
Team size
11
Total funding
£550,000

Value proposition

Streamlines complex regulatory and training demands through AI-driven workforce intelligence, reducing compliance risks and operational downtime while ensuring staff qualifications are up-to-date.

Products and solutions

AI-powered compliance verification, Training management system, Skills gap analysis tools, Real-time staff qualification tracking, AI-generated toolbox talks, DVLA licence checks, Predictive analytics for training needs, Personalized training pathways

Unique value

Specializes in high-risk industries with complex compliance needs, leveraging AI for real-time verification of frontline worker qualifications with predictive analytics for anticipating future training needs.

Target customer

Businesses in regulated sectors such as construction, manufacturing, oil & gas, waste management, education, food production, transport, and care.

Industries served

Manufacturing, Oil & Gas, Waste Management, Construction, Engineering, Education, Food Production, Transport, Care Sector, Healthcare, Aviation, Technology, Energy

Technology advantage

Proprietary AI algorithms that dynamically assess compliance status, integrate with existing HR systems, provide predictive analytics for skills gaps, and offer real-time certificate/licence verification including DVLA checks.

How they differentiate

Moralbox differentiates through its AI-powered training matrix and automated compliance tracking, tailored for high-risk industries like construction and healthcare. Its platform emphasizes reducing training gaps and ensuring regulatory compliance with features like skills assessments, real-time monitoring, predictive analytics for training needs, and personalized pathways.

Main competitors

WorkRamp, SAP Litmos, Cinode, TalentLMS, Docebo

Key partnerships

Northstar Ventures (November 2025 funding lead), Creative UK's North East Fund, Industry-specific compliance certification bodies, PowerBI integration partner

Notable customers

Multevo (Highway Maintenance), Cranswick Foods, Thompsons of Prudhoe, Sunderland-based engineering firms

Major milestones

Founded in 2013, Secured £550k in November 2025 (Northstar Ventures-led round), Expanded operations to 4 continents by 2024, Achieved 61% growth in 2024, Steve Spark joined as Chairman in November 2025, AI toolbox talks feature launched May 2024, Rebranded from Moralbox to Workprove in March 2026, Grew team from 3 to 11 employees by early 2026

Growth metrics

61% company growth in 2024, 95%+ customer retention rate, expanded to 5 countries and 4 continents by 2025. Grew from 3 to 11 employees in early 2026. Revenue target of £10M by 2030.

Market positioning

Positioned as a specialized solution for industries requiring rigorous compliance and safety standards, Moralbox focuses on streamlining training management for sectors such as construction, healthcare, and manufacturing. It competes by offering industry-specific workflows, automation, and AI-powered workforce intelligence.

Geographic focus

Primarily operates in the UK with expansion to 5 countries across 4 continents. Competitors like SAP Litmos have broader global reach, but Moralbox targets regional markets with localized compliance needs.

Patents and IP

Not publicly disclosed

About Gordon MacPherson

Over 12 years experience in occupational health and safety. Background in molecular biology and forensic science before transitioning to health and safety consultancy in 2006. Previously worked at Seaham Safety Services as a Director, conducting on-site audits and accident investigations. Founded Moralbox in 2013 after identifying critical gaps in training and compliance management systems.

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