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ZyG

Category: AI Agents

An AI-powered Agentic Operating System for eCommerce that validates, scales, and finances direct-to-consumer brands through specialized AI agents that automate the entire digital growth layer. ZyG was founded in 2025. The company is led by Omer Kaplan. Based in Tel Aviv, Israel. Team size: 47. Total funding raised: $58.0M. Latest round: Seed ($58.0M, Mar 2026). Key investors include ["Bessemer Venture Partners","Viola Ventures","Lightspeed Venture Partners"].

Founded
2025
Headquarters
Tel Aviv, Israel
Team size
47
Total funding
$58.0M

Value proposition

Combines product validation (Agentic Marketability Test), AI-powered growth automation, and cohort-based financing in one unified platform, replacing fragmented tools and agencies while founders retain 100% brand IP and revenue control. Pay-as-you-grow model with ZyG taking majority of growth risk.

Products and solutions

["ZyG Operating System (Agentic OS)","Agentic Marketability Test with ZyG Score","AI Agent Network (store building, content creation, ad management, SEO, email/SMS, logistics)","Predictive Finance Engine","Cohort-based Growth Financing","Unified Data Infrastructure with Real-time Analytics"]

Unique value

First 'Agentic Operating System' for eCommerce that creates a compounding intelligence loop through interconnected AI agents sharing unified data across the entire customer journey. Addresses the 90%+ failure rate of DTC products by providing integrated validation, automated execution, and aligned financing under one platform. Unique partnership model where founders maintain full control while ZyG executes the entire digital layer.

Target customer

Product innovators, solo entrepreneurs, and direct-to-consumer (DTC) brands seeking to scale from startup to $100M+ annual revenue

Industries served

["eCommerce","Direct-to-Consumer Brands","Consumer Products","AI Agents","Marketing Technology","Financial Technology"]

Technology advantage

Proprietary ZyG Score validation system uses predictive models to test scale-market fit before investment. Specialized AI agents handle store building, content creation, performance marketing, SEO, email/SMS automation, and logistics optimization - all connected through unified data infrastructure for real-time decision making. Combines LTV forecasting, cohort analysis, pricing optimization, and churn prediction in integrated predictive models. Replaces fragmented tools (Shopify Plus, Triple Whale, Northbeam) and multiple agencies with single automated platform.

How they differentiate

Unlike traditional brand aggregators (Thrasio, Perch) that acquire and take ownership of DTC brands, ZyG operates a partnership model where founders retain 100% ownership and revenue control. ZyG provides an AI-powered 'Agentic Operating System' that automates the entire digital growth layer (store building, content creation, performance marketing, SEO, logistics) and offers cohort-based financing, while founders maintain responsibility for physical product development. This contrasts with acquisition-based models and fragmented tool stacks (Shopify Plus, Triple Whale, Northbeam) that require founders to manage multiple vendors and agencies.

Main competitors

["Thrasio","Perch","Pattern Brands"]

Key partnerships

["Bessemer Venture Partners (lead investor)","Viola Ventures (lead investor)","Lightspeed Venture Partners (lead investor)","Disruptive AI","Emerge Ventures","Access Industries (ClalTech)","Jibe Ventures","Stardom Ventures","DTC brand partnerships (product innovators and entrepreneurs)"]

Notable customers

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Major milestones

["Company founded in 2025 by ironSource founders (Omer Kaplan, Tomer Bar-Zeev, Assaf Ben Ami, Nadav Ashkenazy, Daniel Shinar, Dr. Eyal Amit, Omri Steinmetz, Guy Tsur)","Public launch of Agentic Operating System platform (Mar 2026)","$58M seed funding secured from tier-1 VCs (Mar 2026)"]

Growth metrics

Pre-revenue startup; publicly launched March 2026 with 47 employees; actively onboarding DTC brand partners in US and Europe

Market positioning

Pioneer in AI-native DTC brand scaling platforms, positioned as a 'partnership-as-a-service' model in the emerging agentic commerce space. Targets the gap between early-stage product innovators and scaled DTC brands ($100M+ revenue potential), specifically addressing the 90%+ failure rate of DTC products through integrated validation, automation, and financing.

Geographic focus

United States and Europe (actively onboarding DTC brands in both regions)

Patents and IP

No registered patents disclosed as of March 2026 launch

About Omer Kaplan

Co-founder and CRO of ironSource (acquired by Unity for $4.4B in 2022), previously co-founded Fried Cookie (2007-2010). Led ironSource's revenue growth through IPO and acquisition, departing Unity in January 2024 with other ironSource founders to launch ZyG. Over 14 years of experience in adtech, mobile gaming monetization, and business platform development.

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