Phia, the AI shopping assistant co-founded by Phoebe Gates, has reached a $185M valuation after rais...
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The article updates the player map for the AI agent segment with a new entrant in the consumer commerce vertical, though the $35M round does not trigger cross.§D.
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AI Agents · Player Map
Phia, the AI shopping assistant co-founded by Phoebe Gates, has reached a $185M valuation after raising $35M in Series A funding led by Notable Capital. The startup achieved 1M+ users, 11x revenue growth, and 6,200 retail partners in just 10 months by helping consumers compare prices across 40,000+ retailers and discover sustainable secondhand alternatives. This signals a major shift in commerce where AI agents become the intermediary between consumers and brands, fundamentally changing purchase decision-making. The strong backing from tier-1 VCs validates AI-powered shopping as a transformative category that bridges fintech, sustainability, and retail.