Meetsocial (飞书深诺), an AI-powered global marketing platform, has launched Marvy 2.0, an enterprise-gr...
The AMW Read
Incremental product update from an established player in AI marketing; significance is segment-level due to the systematic, agentic approach and data moat claims.
Meetsocial (飞书深诺), an AI-powered global marketing platform, has launched Marvy 2.0, an enterprise-grade Agent OS for cross-border advertising. The announcement was made on July 23, 2026, at the 10th Global Cross-border E-commerce Summit. Marvy 2.0 employs a self-organizing multi-agent architecture with five specialized agents — market intelligence, creative, media strategy, campaign delivery, and data analytics — orchestrated by a supervisor agent. The system integrates underlying models from Gemini, OpenAI, and BytePlus's Seedance multimodal model, applying over 1,000 standardized skills derived from Meetsocial's 13 years of servicing 170,000 clients. The company also formalized a partnership with BytePlus, gaining access to its large-model system and video-generation capabilities.