AB180 raises $15M Series C to expand AI marketing platform Airbridge

AB180 raises $15M Series C to expand AI marketing platform Airbridge

South Korea-based AI marketing technology company AB180 (에이비일팔공) has raised 21.4 billion won (~$15.3 million) in Series C funding, bringing total cumulative funding to 41.3 billion won (~$29.5 million). Atinum Investment led the round, with new investors including Jet Ventures Capital, Korea Development Bank, Industrial Bank of Korea, and Delight Investment, alongside follow-on from existing backer Storm Ventures. The company plans to use the capital to advance its AI and big data technologies, expand globally, strengthen enterprise sales, and prepare for a potential IPO or M&A. AB180 reported 2025 revenue of approximately 38.4 billion won (~$27.4 million) and serves over 800 clients across 30 countries.

Why it matters: AB180's raise adds to the growing momentum for AI-native marketing platforms. Its self-developed mobile measurement partner (MMP) Airbridge, comparable to Adjust or AppsFlyer, is now being augmented with an AI agent product called Airbridge GO that autonomously handles data analysis, strategy, ad creative, campaign execution, and performance optimization. This reflects the broader industry pattern of marketing tech companies layering AI agents onto existing SaaS products to drive higher switching costs and deeper integration into customer workflows.

Atinum Investment cited Airbridge's official partnerships with major global ad platforms and potential to go beyond measurement into actionable marketing and conversion. AB180's trajectory shows how MMPs can evolve from analytics tools into full-stack AI marketing platforms, a move that could reshape competitive dynamics in the ad-tech segment. #AImarketing #MMP #SeriesC #SouthKorea #Airbridge