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AB180

Category: AI in Marketing

AI-powered marketing technology company providing the Airbridge mobile measurement platform (MMP) and building the next-generation AI marketing agent Airbridge GO AB180 was founded in 2015. The company is led by 남성필 (Roi Nam / Sung Pil Nam), 정헌재 (Hunjae Jung / Henry Jeong). Based in Seoul, South Korea. Team size: 101-500. Total funding raised: $30.5M. Latest round: Series C. Key investors include Atinum Investment, Storm Ventures, KB Investment, SL Investment, Kolon Investment, Zet Venture Capital, Korea Development Bank, Industrial Bank of Korea, Delight Investment.

Founded
2015
Headquarters
Seoul, South Korea
Team size
101-500
Total funding
$30.5M

Value proposition

Asia's only official Mobile Measurement Partner (MMP) certified by Google, Meta, Apple Search Ads, and TikTok — providing cross-platform attribution, AI-driven predictive LTV, fraud protection, and deep linking to help app marketers optimize ad spend for revenue, not just installs

Products and solutions

Airbridge (cross-platform mobile attribution & MMP), Airflux (AI-powered game monetization agent), DeepLink Plan (deep linking solution), Airbridge GO (AI marketing agent, in testing), Amplitude (product analytics - resale), Braze (customer engagement - resale)

Unique value

Asia's only Google & Meta certified MMP with proprietary OLAP database (Luft) enabling 100x faster data analysis than competitors, plus AI-native marketing agent (Airbridge GO) that autonomously handles the full marketing cycle from analysis to campaign execution

Target customer

Mobile app companies, game studios, e-commerce platforms, fintech apps, and enterprises needing cross-platform mobile attribution, deep linking, and AI-driven marketing optimization

Industries served

Gaming, E-commerce, Fintech, Food & Beverage, Telecom, Beauty, Retail

Technology advantage

Proprietary OLAP database (Luft) for 100x faster cohort analysis; AI-driven predictive LTV (180-day); cross-platform (web+iOS+Android) unified dashboard; official MMP partnerships with Meta, Google, Apple Search Ads, TikTok; AI agent (Airbridge GO) for autonomous marketing campaign management

How they differentiate

Only Asian-headquartered MMP with global ad platform certifications; proprietary database technology enabling sub-10-second cohort analysis on TB-scale data; AI agent that goes beyond measurement to autonomously execute marketing campaigns; unified web+app attribution in a single dashboard

Main competitors

AppsFlyer, Adjust, Branch, Singular

Key partnerships

Meta (Official Mobile Attribution Partner), Google (Official App Attribution Partner), Apple Search Ads (Official Partner), TikTok (Official Marketing Partner), Amplitude (resale partnership), Braze (resale partnership), RevenueCat (integration), Snowflake (data partnership), AWS (cloud infrastructure)

Notable customers

Nexon, Webzen, Ncsoft, KB Kookmin Card, Standard Chartered Korea, Samsung Securities, SK Telecom, GS Shop, Burger King, Kakao Style, Amorepacific, SOCAR

Major milestones

2015: Company founded, 2016: National R&D project (mobile/search), 2017: Seed funding ($1.3M), 2019: Airbridge MMP launched, Series A funding, 2020: CEO named Forbes 30 Under 30 Asia, 2023: Series B ($9M / ₩120억) led by Storm Ventures, 2025: Revenue ~₩394억 (~$30M), 118 employees, 2026: Series C ($15.5M / ₩214억) led by Atinum Investment, Airbridge GO AI agent in testing

Growth metrics

2025 revenue: ~₩394억 (~$30M); 800+ clients across 30+ countries; 1,000+ apps supported; ~200M mobile devices tracked monthly; 118 employees (as of May 2026)

Market positioning

Leading MMP in Asia competing with global players AppsFlyer, Adjust, and Branch; positioned as the fastest, most cost-effective alternative with superior cross-platform analytics and AI-native features

Geographic focus

South Korea (home base), expanding across Asia (China, Vietnam, Turkey, Japan), with presence in 30+ countries

Patents and IP

2 registered patents (as per THE VC data); proprietary Luft OLAP database technology

About 남성필 (Roi Nam / Sung Pil Nam), 정헌재 (Hunjae Jung / Henry Jeong)

Roi Nam (남성필): Seoul National University (Business); Software Maestro (MSIT) top engineer; Forbes 30 Under 30 Asia 2020 (Media, Marketing & Advertising). Hunjae Jung (정헌재): Software Maestro (MSIT) top engineer; former CTO/CPO at AB180 before becoming Co-CEO.

Official website: