
MoEngage has secured 180 million USD in additional funding, closing its Series F round at 280 millio...
The AMW Read
Updates the player map for agentic marketing systems with a significant Series F round, though it does not meet the $500M threshold for cross.Β§D.
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AI Agents Β· Player Map
MoEngage has secured 180 million USD in additional funding, closing its Series F round at 280 million USD to scale the Merlin AI suite. This investment values the platform up to 900 million USD while supporting 2 billion monthly users across 75 countries. Capital will prioritize autonomous decisioning agents that replace manual segmentation with AI-driven orchestration. This move signals a systemic shift toward agentic marketing where AI independently dictates consumer engagement timing and content. π