Google is now targeting bad ads over bad actors
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The article describes a tactical shift in AI-driven enforcement/safety at Google, moving from actor-based to content-based moderation, which is a secondary effect of AI's impact on scale.
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Safety / Alignment
Google is now targeting bad ads over bad actors
Google blocked 8.3 billion ads in 2025, an increase from the previous year, while simultaneously reducing the number of banned advertisers. This shift indicates a change in enforcement strategy, focusing more on ad content than on individual bad actors.
Original source: https://techcrunch.com/2026/04/16/google-blocked-more-ads-but-banned-fewer-advertisers-as-ai-reshapes-enforcement/
#Google#AI#ad enforcement
