Netflix has acquired InterPositive, Ben Affleck's stealth AI filmmaking startup founded in 2022, bri...
The AMW Read
Updates the player map for Generative Media with a strategic acquisition of a specialized post-production tool and an acqui-hire of a high-profile team (cross.§C).
Netflix has acquired InterPositive, Ben Affleck's stealth AI filmmaking startup founded in 2022, bringing the entire 16-person team in-house while Affleck joins as senior adviser. Unlike generative AI tools like Sora, InterPositive builds custom AI models trained on a production's actual dailies to assist with post-production tasks such as relighting, color grading, and visual effects while keeping creative control firmly in filmmakers' hands. This rare acquisition for Netflix—coming just one week after walking away from a Warner Bros. Discovery bid—signals a strategic pivot toward acquiring proprietary AI tools that enhance rather than replace human creativity, positioning Netflix to offer its creative partners exclusive access to production-grade AI assistance while competitors still grapple with the replacement-versus-empowerment debate.