Phia, the AI-powered shopping browser extension co-founded by Phoebe Gates, just raised $35M in Seri...
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The article updates the player map for AI agents by introducing Phia, signaling the expansion of agentic utility from backend optimization into consumer-facing shopping influence.
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AI Agents · Player Map
Phia, the AI-powered shopping browser extension co-founded by Phoebe Gates, just raised $35M in Series A funding at a $185M valuation 🚀 The 10-month-old startup has already attracted 1M+ users and 6,200 brand partners, with 11x revenue growth by using AI to help shoppers find better deals across a 300M-item database. This signals a broader shift in fintech: AI agents are moving from checkout optimization to influencing purchase decisions earlier in the journey. Notable Capital and Khosla Ventures led the round, joining Kleiner Perkins and celebrity backers including Kris Jenner and Hailey Bieber.
