Phia, the AI-powered shopping platform co-founded by Phoebe Gates and Sophia Kianni, secured 8 milli...
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Updates the player map for the agentic commerce sub-sector with a new entrant, though the $8M seed round is below the cross.§D threshold.
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AI Agents · Player Map
Phia, the AI-powered shopping platform co-founded by Phoebe Gates and Sophia Kianni, secured 8 million dollars in seed funding led by Kleiner Perkins. Serving 500,000 users, it tracks 350 million items across 40,000 retailers to automate price and resale value tracking. This move signals a shift to agentic commerce, where AI manages value arbitrage between primary and secondary markets. Phia is building the infrastructure for a more transparent and circular global retail economy. 🛍️




