Flipkart has acquired a majority stake in Minivet AI to transform static product catalogues into imm...
The AMW Read
The acquisition updates the player map for generative media within e-commerce, specifically automating video-first discovery workflows.
NoveltySignificance
Multimodal · Player Map
Flipkart has acquired a majority stake in Minivet AI to transform static product catalogues into immersive video experiences. Founded in 2024, Minivet AI uses generative models to automate visual content creation at scale for millions of listings. This acquisition targets a massive shift toward video-first discovery, aiming to reduce content production costs significantly. By layering GenAI into core workflows, Flipkart is evolving toward a high-velocity, agentic commerce model. 🛒🎥📈
