Minivet AI
Category: Foundation Models / LLMs
A Generative AI platform specialized in 'Catalog Videofication' that automatically transforms static e-commerce product images into engaging, high-quality videos at scale. Minivet AI was founded in 2024. The company is led by Aditya Rachakonda. Based in Bengaluru, India. Team size: 1-10. Total funding raised: Undisclosed. Latest round: Corporate Round / Acquisition (Majority Stake, Dec 2025). Key investors include Flipkart.
AMW Analysis
Minivet AI is a generative AI platform specializing in catalog videofication, automatically converting static e-commerce product images into high-quality videos at scale. Founded in 2024 and based in Bengaluru, India, the company aims to enable a visual-first shopping experience by automating costly and time-consuming video production. Its total funding is undisclosed.
Recent news flow shows that Flipkart acquired a majority stake in Minivet AI in December 2025. The acquisition allows Flipkart to automate catalog videofication and enhance semantic search across its marketplace, transforming millions of static listings into immersive video assets at a fraction of traditional costs. The move targets higher engagement for Flipkart’s 450 million users, citing a 30 percent uplift in engagement typical of video-led discovery. By integrating Minivet’s generative tools, Flipkart aims to industrialize visual content creation and reduce production costs significantly. This majority-stake acquisition signals a strategic direction toward embedding generative AI into e-commerce operations at scale.
AMW analysis, generated from 3 tracked news signals.
- Founded
- 2024
- Headquarters
- Bengaluru, India
- Team size
- 1-10
- Total funding
- Undisclosed
Value proposition
Enables a 'visual-first' shopping experience by automating the costly and time-consuming process of video production. It allows retailers to convert millions of static product listings into immersive video content instantly, boosting customer engagement and conversion rates.
Products and solutions
Catalog Videofication Engine (Static-to-Video), Conversational Semantic Search, GenAI-powered Visual Asset Creation, Interactive Shopping Interfaces
Unique value
Unlike generic video AI tools, Minivet AI's models are specifically fine-tuned for product cataloging, ensuring that generated videos maintain product fidelity while adding dynamic visual elements suitable for shopping feeds.
Target customer
Large-scale e-commerce marketplaces, online retailers, and digital commerce platforms
Industries served
E-commerce & Retail, Digital Marketing, Visual Content Production, Fashion & Lifestyle Retail
Technology advantage
Utilizes proprietary 'model orchestration and performance optimization' techniques that allow for the generation of video assets at an industrial scale (millions of SKUs) with significantly lower computational costs than standard GenAI video models.
How they differentiate
Specialized 'Catalog Videofication' engine converting static SKUs to video at industrial scale, unlike generic avatar-based tools.
Main competitors
Gan.ai, Oxolo, Rephrase.ai
Key partnerships
Flipkart (Strategic Acquirer & Primary Deployment Partner), Walmart (Parent company of acquirer, potential future integration)
Notable customers
Flipkart, Myntra
Major milestones
Founded in 2024 by Ex-Flipkart Data Scientists, Developed proprietary 'Catalog Videofication' engine, Acquired by Flipkart (Majority Stake) in Dec 2025
Growth metrics
Rapid exit within ~2 years of founding; Technology integrated into India's largest e-commerce marketplace.
Market positioning
Vertical GenAI Infrastructure for E-commerce Marketplaces
Geographic focus
India, North America (via Walmart)
Patents and IP
Proprietary algorithms for 'Catalog Videofication' and model orchestration
About Aditya Rachakonda
Aditya Rachakonda is a seasoned Data Scientist and AI researcher. Before founding Minivet AI, he served as a Senior Data Scientist at Flipkart (approx. 7 years), working on core e-commerce intelligence. He also worked as a Risk Analyst at American Express. He holds a Ph.D. in Semantics and Text Mining from the International Institute of Information Technology – Bangalore (IIIT-B).
Latest news about Minivet AI
- Flipkart has acquired a majority stake in Minivet AI to automate catalog videofication and enhance semantic search across its marketplace. This move enables the e-commerce giant to transform millions
- Flipkart has acquired a majority stake in Minivet AI to industrialize catalog videofication and enhance semantic search. This move automates the conversion of static images into generative video to ca
- Flipkart has acquired a majority stake in Minivet AI to transform static product catalogues into immersive video experiences. Founded in 2024, Minivet AI uses generative models to automate visual cont
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Official website: https://minivet.ai/
