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Minivet AI

Category: Foundation Models / LLMs

A Generative AI platform specialized in 'Catalog Videofication' that automatically transforms static e-commerce product images into engaging, high-quality videos at scale. Minivet AI was founded in 2024. The company is led by Aditya Rachakonda. Based in Bengaluru, India. Team size: 1-10. Total funding raised: Undisclosed. Latest round: Corporate Round / Acquisition (Majority Stake, Dec 2025). Key investors include ["Flipkart"].

Founded
2024
Headquarters
Bengaluru, India
Team size
1-10
Total funding
Undisclosed

Value proposition

Enables a 'visual-first' shopping experience by automating the costly and time-consuming process of video production. It allows retailers to convert millions of static product listings into immersive video content instantly, boosting customer engagement and conversion rates.

Products and solutions

["Catalog Videofication Engine (Static-to-Video)","Conversational Semantic Search","GenAI-powered Visual Asset Creation","Interactive Shopping Interfaces"]

Unique value

Unlike generic video AI tools, Minivet AI's models are specifically fine-tuned for product cataloging, ensuring that generated videos maintain product fidelity while adding dynamic visual elements suitable for shopping feeds.

Target customer

Large-scale e-commerce marketplaces, online retailers, and digital commerce platforms

Industries served

["E-commerce & Retail","Digital Marketing","Visual Content Production","Fashion & Lifestyle Retail"]

Technology advantage

Utilizes proprietary 'model orchestration and performance optimization' techniques that allow for the generation of video assets at an industrial scale (millions of SKUs) with significantly lower computational costs than standard GenAI video models.

How they differentiate

Specialized 'Catalog Videofication' engine converting static SKUs to video at industrial scale, unlike generic avatar-based tools.

Main competitors

["Gan.ai","Oxolo","Rephrase.ai"]

Key partnerships

["Flipkart (Strategic Acquirer & Primary Deployment Partner)","Walmart (Parent company of acquirer, potential future integration)"]

Notable customers

["Flipkart","Myntra"]

Major milestones

["Founded in 2024 by Ex-Flipkart Data Scientists","Developed proprietary 'Catalog Videofication' engine","Acquired by Flipkart (Majority Stake) in Dec 2025"]

Growth metrics

Rapid exit within ~2 years of founding; Technology integrated into India's largest e-commerce marketplace.

Market positioning

Vertical GenAI Infrastructure for E-commerce Marketplaces

Geographic focus

India, North America (via Walmart)

Patents and IP

Proprietary algorithms for 'Catalog Videofication' and model orchestration

About Aditya Rachakonda

Aditya Rachakonda is a seasoned Data Scientist and AI researcher. Before founding Minivet AI, he served as a Senior Data Scientist at Flipkart (approx. 7 years), working on core e-commerce intelligence. He also worked as a Risk Analyst at American Express. He holds a Ph.D. in Semantics and Text Mining from the International Institute of Information Technology – Bangalore (IIIT-B).

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