11Litre
Category: AI in Healthcare
An AI-powered pet healthcare solution 'Lifepet' that enables early detection and management of progressive pet diseases through vision-based analysis of smartphone photos. 11Litre was founded in 2021. The company is led by Kwang-hyun Kim. Based in Seoul, South Korea. Team size: 10-50. Total funding raised: $1.52M+. Latest round: Pre-Series A Bridge (Jan 2026). Key investors include Technology Guarantee Fund (KIBO), AC Pathfinder, The Ventures, CNT Tech, SK Securities, JCH Investment.
- Founded
- 2021
- Headquarters
- Seoul, South Korea
- Team size
- 10-50
- Total funding
- $1.52M+
Value proposition
Reduces medical costs through early disease detection (e.g., patella luxation, dental issues) and provides tangible financial benefits like pet insurance premium discounts based on AI health scores.
Products and solutions
Lifepet B2C App (Health screening & symptom checker), Lifepet B2B API (Modular AI health-check for third-party platforms), Vision AI Patella Luxation Screening (Certified veterinary medical device), Vision AI Dental & Periodontal Disease Analysis, Vision AI Body Condition Score (BCS) & Obesity Analysis, Curated Health Commerce (Supplements and functional pet food)
Unique value
Holds the first domestic veterinary medical device certification for patella luxation screening software and pioneered the first insurance-integrated reward model where healthy AI results trigger premium discounts.
Target customer
Pet owners (B2C), pet insurance providers, home appliance manufacturers (IoT integration), and financial/telecom platforms (API integration).
Industries served
PetTech, Digital Healthcare, InsurTech, Artificial Intelligence (Computer Vision)
Technology advantage
Proprietary Vision AI capable of 3-second diagnostic analysis from a single smartphone photo; modular API structure allows seamless integration into global ecosystems like Samsung SmartThings.
How they differentiate
Proprietary Vision AI providing 3-second diagnostic analysis from a single smartphone photo. Unlike competitors focused on B2C commerce, 11Litre specializes in a modular B2B API model and the first-ever insurance-integrated reward system where AI health scores trigger premium discounts.
Main competitors
TTcare (AI For Pet), Fitpet, Petnow
Key partnerships
Samsung Electronics (C-Lab Outside & SmartThings Pet Care integration), DB Insurance (Jointly launched 'Lifepet Insurance' product), LG Electronics (Home appliance integration), Hecto Innovation (Integration with KT/SKT 'PASS' and financial apps)
Notable customers
Samsung Electronics (SmartThings Pet Care), DB Insurance, LG Electronics, Hecto Innovation (PASS App)
Major milestones
CES 2025 & 2026 Innovation Award Winner, Selected for Samsung Electronics 'C-Lab Outside' (2025), Launched first-in-Korea AI-discounted pet insurance with DB Insurance (April 2024), Obtained first domestic veterinary medical device certification for patella luxation screening software
Growth metrics
Reached 42,000+ health checks for 24,000+ pets by late 2023; Cumulative investment exceeded 2 billion KRW by Jan 2026.
Market positioning
B2B2C AI Pet Healthcare Pioneer
Geographic focus
South Korea (Main), North America (Expansion focus via CES and US patent filings)
Patents and IP
US patent application filed (2023) for pet disease identification technology; No. 1 Korean medical device certification for patella luxation diagnostic software.
About Kwang-hyun Kim
Kwang-hyun Kim is a student entrepreneur from Hanyang University who founded 11Litre in 2021. He developed the 'Lifepet' AI solution to address the high medical costs of aging pets by enabling early disease detection via smartphone photos. Under his leadership, the company has secured multiple CES Innovation Awards and established strategic partnerships with Samsung Electronics and DB Insurance.
Official website: https://lifet.co.kr/