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Adaptive6

Category: AI Infrastructure

A cloud cost governance platform that applies cybersecurity-inspired 'detect and remediate' principles to optimize cloud spend at both the infrastructure and code levels. Adaptive6 was founded in 2021. The company is led by Aviv Revach. Based in Tel Aviv, Israel. Team size: 51-200. Total funding raised: $44.0M. Latest round: Series A ($28.0M, Jan 2025). Key investors include ["U.S. Venture Partners (USVP)","New Era Capital Partners","Pitango VC","Vertex Ventures Israel","Forgepoint Capital"].

Founded
2021
Headquarters
Tel Aviv, Israel
Team size
51-200
Total funding
$44.0M

Value proposition

Shifts cloud cost management from passive financial reporting to active engineering remediation by linking cloud waste directly to specific lines of code, enabling developers to fix inefficiencies within their existing workflows.

Products and solutions

["Cloud-to-Code™ Attribution Engine","Automated Remediation Workflows (Slack, Jira, GitHub integrations)","Shift-Left Preventative Guardrails (CI/CD policy enforcement)","Shadow Waste Detection System","Multi-Cloud Governance Dashboard (AWS, Azure, GCP)"]

Unique value

Utilizes a 'Cloud-to-Code' approach that treats cloud waste as a technical debt or security vulnerability rather than just a budgetary issue, allowing for precise identification of the code responsible for cost spikes.

Target customer

Enterprise engineering teams, DevOps departments, and FinOps professionals at cloud-native or cloud-heavy organizations.

Industries served

["Technology & SaaS","Financial Services","Enterprise Software","Cloud Infrastructure","Digital Transformation"]

Technology advantage

Integrates directly into the developer's IDE and CI/CD pipeline to provide AI-driven code fixes and preventative policy enforcement, addressing the 'observability-action gap' where traditional tools identify waste but fail to facilitate the fix.

How they differentiate

Proprietary 'Cloud-to-Code' attribution that maps cloud costs directly to specific lines of code, enabling engineering-led remediation rather than just financial reporting.

Main competitors

["Zesty","Vantage","Cast AI","CloudHealth by VMware"]

Key partnerships

["FinOps Foundation (Governing Board member)","AWS Marketplace (Certified Seller)","Microsoft Azure Marketplace"]

Notable customers

["Bayer","Ticketmaster","Norstella","Fortune 500 & Global 2000 enterprises"]

Major milestones

["Founded in 2021 by veterans of IDF Unit 8200 and serial entrepreneurs.","Developed 'Cloud-to-Code' technology to bridge the gap between DevOps and Finance.","Raised $28M Series A led by USVP in January 2026 to scale global operations."]

Growth metrics

Emerged from stealth in January 2026 with $44M in total backing; CEO appointed to the Governing Board of the FinOps Foundation.

Market positioning

Engineering-centric FinOps and Cloud Cost Governance challenger.

Geographic focus

North America, Israel, and Europe.

Patents and IP

Proprietary 'Cloud-to-Code' technology and automated remediation algorithms (specific patent filings not publicly disclosed).

About Aviv Revach

Aviv Revach is a serial entrepreneur and veteran of the Israeli tech ecosystem. He previously founded Commerce Sciences, a website personalization platform that was acquired by Taboola in 2016. Following the acquisition, he served as VP of Product & Personalization at Taboola for three years. He is an alumnus of the IDF's elite intelligence Unit 8200 and currently serves on the Governing Board of the FinOps Foundation.

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