Anima
Category: AI Developer Tools
AI-powered design-to-code platform that converts Figma designs and visual intent into production-ready code (React, HTML, Vue) for developers and AI coding agents. Anima was founded in 2017. The company is led by Avishay Cohen. Based in Tel Aviv, Israel. Team size: 11-50. Total funding raised: $12.6M. Latest round: Strategic Investment. Key investors include IBM Ventures, MizMaa Ventures, INcapital, Hetz Ventures.
- Founded
- 2017
- Headquarters
- Tel Aviv, Israel
- Team size
- 11-50
- Total funding
- $12.6M
Value proposition
Provides the 'design intelligence layer' that gives AI coding agents the visual context, structure, and brand system understanding needed to turn design intent into working software.
Products and solutions
Figma-to-code plugin (React/HTML/Vue/CSS), Anima MCP (Model Context Protocol server for AI agents), Anima API, AI Website Builder, Buddy Figma Agent, website cloning tools, design agent skill.
Unique value
Only API-first, design-to-code platform bringing structured visual/design intelligence to AI coding agents via MCP, rather than just generating code from prompts.
Target customer
Product teams, developers, and enterprises adopting AI-assisted ('vibe coding') development workflows; used by Apple, Netflix, Walmart, Disney, Deloitte, Amazon employees.
Industries served
Software development, product design, enterprise digital product engineering
Technology advantage
Deep Figma integration with 1.8M+ builders, proprietary design-intelligence layer, native MCP integration used inside Bolt.new and Replit.
How they differentiate
Focuses on design-intelligence/context layer for AI agents (via MCP) rather than pure code generation, with deep enterprise Figma workflow integration.
Main competitors
Locofy.ai, Builder.io (Visual Copilot), v0 by Vercel
Key partnerships
IBM Ventures (strategic investment, Feb 2026), integrations with Bolt.new, Replit, Figma
Notable customers
Apple, Netflix, Walmart, Disney, Deloitte, Amazon (employees/teams using the tool)
Major milestones
2017: Founded in Tel Aviv, 2020: $2.5M seed round, 2021: $10M Series A led by MizMaa Ventures, 2026: Strategic investment from IBM Ventures to scale enterprise 'vibe coding' adoption.
Growth metrics
Over 1.8 million builders and teams using the platform; roughly 500,000 users as of 2021 Series A.
Market positioning
Category leader in Figma-to-code/design-to-code tooling, expanding into enterprise 'vibe coding' infrastructure for AI agents.
Geographic focus
Global, with strong US enterprise and Israeli tech-hub presence.
About Avishay Cohen
Co-founder of Anima since 2017; prior consultant/developer background before founding Anima with wife Michal Cohen.
Latest news about Anima
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Official website: https://www.animaapp.com