AroundX
NOT A PRIVATE COMPANY: AroundX is a South Korean government-run open innovation program (operated by the Ministry of SMEs and Startups / MSS, administered by KISED) that connects Korean startups with multinational corporate partners such as OpenAI, Mercedes-Benz, NVIDIA, and Microsoft — it has no independent CEO, product, or startup-style funding rounds. AroundX was founded in 2019. Based in Seoul, South Korea.
- Founded
- 2019
- Headquarters
- Seoul, South Korea
Value proposition
Provides Korean startups with access to global corporate R&D networks, PoC collaboration, co-marketing, and international market-entry pathways via a state-backed matchmaking program.
Products and solutions
Open innovation program tracks: AC (Accelerating) track and OI (Open Innovation) track pairing startups with 17+ global corporate partners
Target customer
Korean startups seeking global corporate partnerships and market access
Industries served
Cross-vertical (AI, mobility, biotech, manufacturing) — program-level, not company-level
How they differentiate
AroundX focuses specifically on pairing established Korean startups with large multinational corporations (OpenAI, Mercedes-Benz, NVIDIA, etc.) for PoC/co-development, whereas KSGC focuses on bringing foreign startups into the Korean market and TIPS provides direct R&D funding.
Main competitors
K-Startup Grand Challenge (KSGC, run by NIPA/MSS since 2016) is the closest analog — another government-backed program connecting startups with global corporate/accelerator networks, TIPS (Tech Incubator Program for Startup Korea) is another state-run startup support scheme. These are complementary/overlapping public programs, not commercial competitors in a market sense.
Key partnerships
Google Play (founding partner, 2019), NVIDIA, Microsoft, AWS, Dassault Systèmes, Ansys, Siemens, Oracle, IBM, Intel, L'Oréal Korea, Thales
Major milestones
2019: Program launched (pilot with Google Play), 2025 (Dec): 4 new partners added (OpenAI, Mercedes-Benz, HP, Astellas) bringing total to 17 global corporate partners, announced at COMEUP 2025
Growth metrics
Since 2019: ~1,600+ startups supported; ~4,000 jobs created and KRW 603B (~$460M) cumulative investment attracted by program graduates (2019-2024, per MSS)
Market positioning
Government-backed national open-innovation platform, not a market-competing private company
Geographic focus
South Korea
Latest news about AroundX
Official website: https://www.kised.or.kr/menu.es?mid=a20211030000