Augmodo
Category: Computer Vision
Spatial AI company building wearable SmartBadges that use computer vision and 3D mapping to track retail shelf inventory in real time Augmodo was founded in 2023. The company is led by Ross Finman. Based in Kirkland/Seattle, Washington, USA. Team size: 51-100. Total funding raised: $63.8M. Latest round: Venture Round. Key investors include TQ Ventures, Lerer Hippeau, Jefferson River Capital, Arena Holdings, Chemist Warehouse, NewFare Partners, Interlace Ventures, Webb Investment Network, Dunnhumby Ventures, Simple Food Ventures.
- Founded
- 2023
- Headquarters
- Kirkland/Seattle, Washington, USA
- Team size
- 51-100
- Total funding
- $63.8M
Value proposition
Augmodo's AI-powered wearable SmartBadges passively collect real-time shelf inventory data as store employees walk aisles, creating live 3D store maps (Realograms) that reduce out-of-stocks, improve planogram compliance, and optimize store operations — all without requiring any operational changes from associates
Products and solutions
SmartBadge™ (wearable dual-camera device with computer vision, 3D mapping, spatial AI, now includes walkie-talkie, panic button, digital ID), SpatialView™ (analytics platform for executives/brands providing real-time shelf visibility), Realograms™ (live 3D digital store maps updated dozens of times daily), Augmented Workforce™ platform
Unique value
100% passive wearable for associates (no behavior change needed); 100x cheaper hardware than competing robot-based solutions; <30 minutes to set up new stores; real-time data vs. weekly/monthly audits; on-device privacy filtering (does not track associates or customers); processes 8x YouTube-scale data per retail chain
Target customer
Retailers (grocery, pharmacy, drug stores), CPG brands, and increasingly warehouses, factories, hospitals, and other physical workforce environments
Industries served
Retail (grocery, pharmacy, drug), CPG/FMCG, Warehousing/Logistics, Automotive manufacturing, Healthcare/hospitals, Facility maintenance
Technology advantage
Proprietary computer vision + spatial AI running on lightweight wearable hardware; on-premise privacy filtering; real-time 3D store mapping (Realograms); ability to ingest and process massive scale data (186M+ sq ft mapped monthly, growing to 1B+); algorithms transferable across retail, warehouse, and industrial settings
How they differentiate
Unlike competitors that use expensive roaming robots (Simbe's Tally) or fixed cameras, Augmodo uses passive wearable badges worn by existing store associates — 100x cheaper hardware, no operational changes, no dedicated robots or infrastructure needed, and scales instantly with the existing workforce
Main competitors
Simbe Robotics (robot-based shelf scanning), Focal Systems (computer vision for retail), Trax Retail (shelf image analytics)
Key partnerships
Chemist Warehouse (Australia's largest pharmacy chain, $18M partnership), dunnhumby (global customer data science leader, joint retail innovation), Mercatus (grocery eCommerce platform integration)
Notable customers
Chemist Warehouse (Australia's largest pharmacy retailer, 535+ locations), multiple unnamed US grocery/drug retailers
Major milestones
2023: Company founded, 2024-02: Former Niantic leader's spatial computing startup launches, 2024-08: Wins FMI TechPitch Competition, 2024-10: $5.3M Seed round led by Lerer Hippeau, 2024-12: Chemist Warehouse pilot launch, 2025-03: Chemist Warehouse converts pilot to full contract + $18M partnership, 2025-07: $37.5M Series A led by TQ Ventures, 2025-09: dunnhumby partnership announced, 2026-01: Bradford Snow joins as CTO, 2026-03: Pointy (Google-acquired) core team joins, 2026-07: $21M venture round at $350M valuation, expanding beyond retail
Growth metrics
10x revenue growth YoY (2025-2026); 186M+ sq ft retail space mapped monthly (targeting 1B+ by end of 2026); adding 50-100 new store locations/month; headcount grew 5x to 50+ employees
Market positioning
Emerging leader in spatial AI for physical retail, positioned as the affordable, scalable alternative to robot-based shelf-scanning solutions. Expanding beyond retail into broader physical workforce AI (warehouses, factories, hospitals). Ranked #145 on GeekWire 200.
Geographic focus
US (Seattle HQ), Australia (Chemist Warehouse anchor customer), expanding globally
About Ross Finman
Ex-GM AR HMDs at Niantic Labs (acquired his first startup Escher Reality); Co-founder & CEO of Escher Reality (Y Combinator W2017, acquired by Niantic in 2018); MIT graduate in 3D mapping and computer vision; Forbes 30 Under 30
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Official website: https://www.augmodo.com