Common Sense Privacy
Category: AI in Cybersecurity
An AI-powered privacy management platform that automates data privacy compliance and governance, helping businesses transform regulatory requirements into a competitive advantage. Common Sense Privacy was founded in 2021. The company is led by Daphne Li. Based in San Francisco, USA. Team size: 11-50. Total funding raised: $5.0M. Latest round: Seed round ($5.0M, Dec 2023). Key investors include AI Fund, Morgan Stanley Next Level Fund, Futureback VC, Magnify Ventures.
- Founded
- 2021
- Headquarters
- San Francisco, USA
- Team size
- 11-50
- Total funding
- $5.0M
Value proposition
Provides affordable, attorney-level privacy guidance through AI, reducing legal overhead while building consumer trust via a recognized industry-standard privacy seal.
Products and solutions
AI-Powered Privacy Wizard (Policy generation and evaluation), Privacy Compliance Dashboard (Real-time monitoring and management), Common Sense Privacy Seal (Trust certification and branding), Automated Data Mapping and Governance Tools
Unique value
Spun off from the non-profit Common Sense Media, the company leverages over 15 years of proprietary privacy evaluation data—the world's largest database of privacy ratings—to train its AI models.
Target customer
Small and medium-sized enterprises (SMEs), tech startups, and ethical businesses seeking to simplify complex privacy regulations like COPPA, FERPA, GDPR, and CCPA.
Industries served
EdTech, Healthcare, SaaS / Enterprise Software, E-commerce, Fintech
Technology advantage
Combines proprietary AI scoring logic with a trusted consumer brand (Common Sense), allowing companies to not only achieve compliance but also signal market credibility through a pre-established trust seal.
How they differentiate
Leverages 15+ years of proprietary privacy evaluation data from the Common Sense Media non-profit to train its AI. It offers a consumer-recognized 'Privacy Seal' that translates complex legal compliance into a trusted brand asset.
Main competitors
OneTrust, Osano, Vanta, TrustArc
Key partnerships
Common Sense Media (Strategic affiliate and IP source), AI Fund (Andrew Ng's venture studio), Morgan Stanley Next Level Fund, Network of 400+ schools and districts for transparency collaboration
Notable customers
Gemini in Google Workspace for Education, Snorkl, Quill.org, Book Creator, Padlet, TrekAI, Inner Explorer, Scholar Education, MagicSchool.ai, Subject, WoPa, Bandio
Major milestones
Spun off from Common Sense Media as an independent for-profit entity in 2023, Secured $5M Seed funding led by AI Fund and Morgan Stanley in Dec 2023, Launched AI-powered Privacy Wizard and Compliance Dashboard, Established the Common Sense Privacy Seal as an industry standard for digital privacy, Launched Common Sense Privacy Seal in April 2025 with rapid adoption by major EdTech companies, Secured Google's Gemini in Google Workspace for Education as a Seal recipient (Jul 2025)
Growth metrics
Successfully transitioned from a non-profit initiative to a commercial SaaS entity; established a network of 400+ schools and districts for transparency collaboration.
Market positioning
SME and EdTech-focused privacy automation challenger
Geographic focus
North America
Patents and IP
Proprietary AI models and foundational IP licensed from Common Sense Media; no specific public patent registrations disclosed as of latest update.
About Daphne Li
Daphne Li is the CEO and Co-founder of Common Sense Privacy. She is a seasoned technology executive with over 20 years of experience scaling both startups and Fortune 500 companies. Prior to founding Common Sense Privacy, she served as Managing Director at Health2047 (the innovation enterprise of the American Medical Association) and Senior Vice President of Enterprise at Upwork. Her career also includes significant leadership roles in product management and strategy at Apple and ADP, and she began her professional journey as a Manager at Bain & Company.
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Official website: https://www.commonsenseprivacy.net/