Where is CRED headquartered?

CRED is headquartered in Bangalore, India. The company has a team of 1,001-5,000 employees people.

CRED operates in the AI in Fintech sector. A members-only mobile platform for credit card bill payments that rewards users with exclusive perks and benefits for paying their bills on time. Provides a seamless and rewarding experience for paying credit card bills, combined with exclusive access to curated products, services, and financial management tools for a premium user base.

When was CRED founded?

CRED was founded in 2018. It is based in Bangalore, India.

Who is the CEO of CRED?

Miten Sampat (interim) is the CEO of CRED. The company was founded in 2018.

Where is CRED located?

CRED is headquartered in Bangalore, India.

What funding stage is CRED at?

CRED is currently at the Growth Stage stage.

How many employees does CRED have?

CRED has approximately 1,001-5,000 employees employees.

CRED

Category: AI in Fintech

A members-only mobile platform for credit card bill payments that rewards users with exclusive perks and benefits for paying their bills on time. CRED was founded in 2018. The company is led by Miten Sampat (interim). Based in Bangalore, India. Team size: 1,001-5,000 employees. Total funding raised: $1.48B. Latest round: Corporate Round. Key investors include Meta Platforms, GIC, Peak XV Partners (formerly Sequoia Capital India), Ribbit Capital, Tiger Global Management, DST Global, Coatue.

Founded: 2018
Headquarters: Bangalore, India
Team size: 1,001-5,000 employees
Total funding: $1.48B

Value proposition

Provides a seamless and rewarding experience for paying credit card bills, combined with exclusive access to curated products, services, and financial management tools for a premium user base.

Products and solutions

CRED Bill Pay (for credit cards and utilities), CRED RentPay (house rent payments), CRED Cash (instant credit line), CRED Store (e-commerce platform with curated brands), CRED Mint (P2P lending investment product), CRED Travel (luxury travel deals), CRED Pay (UPI and checkout solution), CRED Garage (vehicle management)

Unique value

Focuses exclusively on a high-trust, premium user base (credit score > 750), creating a highly engaged community. It builds a strong aspirational brand identity around a luxury lifestyle, exclusive rewards, and financial discipline.

Target customer

Creditworthy individuals in India with a high credit score (typically above 750).

Industries served

Fintech, Payments, E-commerce, Financial Services

Technology advantage

Leverages user data and AI to offer personalized rewards and financial products. Its 'trust-based' ecosystem allows it to cross-sell high-value services like credit lines (CRED Cash) and P2P lending (CRED Mint) to a low-risk, creditworthy audience.

How they differentiate

Unlike mass-market competitors, CRED targets a niche, high-value customer segment. It differentiates through a superior user experience, exclusive rewards, and a strong, community-focused brand rather than competing on transaction fees or cashback.

Main competitors

Paytm, PhonePe, OneCard, Direct banking applications

Key partnerships

Meta Platforms minority investor via Series H (Jun 2026, no customer-data access). Bank/FI partners (e.g. HDFC, ICICI, Axis, IndusInd co-branded RuPay card). L&T Finance (personal loans), Razorpay+Visa CardSync, Mastercard rent/education payments. Acquisitions: CreditVidya, Kuvera, Spenny, Happay acquired 2021 then sold to MakeMyTrip (Nov 2024).

Notable customers

About 17 million monthly active members (creditworthy individuals in India).

Major milestones

Achieved unicorn status in April 2021., Peak valuation $6.4B at Series F (Jun 2022), Series G down round ~$3.5B (May 2025)., Acquired Kuvera (2024), Spenny (2023), CreditVidya, Happay (2021, Happay sold to MakeMyTrip Nov 2024)., FY25 revenue ₹2,735 Cr, RBI payment aggregator authorisation (Mar 2026)., Jun 2026: Meta-led Series H ~$900M at ~$4.5B post-money, founder Kunal Shah steps down as CEO to lead WhatsApp globally

Growth metrics

17 million monthly active members (as of Jun 2026). FY25 operating revenue ₹2,735 Cr (+16% YoY); operating losses down ~51%; MTU 12.6M (+14.5%); TPV ₹8.5 lakh Cr. Processes over 40% of credit card bill payments in India; lending managed AUM ~₹24,000 Cr.

Market positioning

Market leader in premium credit card bill payments in India (processes over 40% of credit card bill payments); expanding full-stack fintech (payments, lending, insurance, wealth) toward eventual IPO.

Geographic focus

India

Patents and IP

Information not publicly available. Like most software companies, their competitive advantage lies in their technology, data, and brand rather than patents.

About Miten Sampat (interim)

Miten Sampat has led strategy and finance at CRED since joining in 2020 and was appointed interim CEO in June 2026 when founder Kunal Shah stepped down to lead WhatsApp at Meta. Prior experience includes Chief Architect/CTO at Feeva Technology, board member at MX Player, Managing Partner at PeerCheque, graduate research at Virginia Tech, and early role at Reliance Communications. Engineer, inventor, and angel investor.

Latest news about CRED

Voice AI startup Ringg AI raised 5.5 million dollars led by Arkam Ventures to scale its multilingual platform. Handling 1.5 million monthly conversations with a 77 percent automation rate, the system

More AI in Fintech companies

Official website: https://cred.club/