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Edit Collective

Category: AI in Government / Public Sector

AI-powered automated planning and feasibility analysis platform (Flexity) that generates expert-level real estate development designs in 2-3 minutes by integrating building codes, land data, and market information. Edit Collective was founded in 2021. The company is led by Jeon Ju-hyung (John Ju Hyung Chun). Based in Seoul, South Korea. Team size: 14. Total funding raised: $4.5M. Latest round: Series A-Bridge. Key investors include ["BonAngels","Hashed","Lotte Ventures","Strong Ventures","KT Estate"].

Founded
2021
Headquarters
Seoul, South Korea
Team size
14
Total funding
$4.5M

Value proposition

Reduces initial site review time from weeks to 2-3 minutes through AI automation of building code analysis, 3D design generation, and feasibility studies, enabling data-driven real estate development decisions.

Products and solutions

["AI Automated Planning Design System","Real-time Building Code Analysis Engine","3D Design Generation with Terrain Analysis","Automated Feasibility Study & Business Analysis","Development Scenario Optimization","Parking Planning & Site Analysis"]

Unique value

Combines computational design, AI algorithms, and IT to automatically analyze building codes and regulations in 7 seconds and generate expert-level planning designs in 2-3 minutes. The platform considers floor area ratio, sunlight rights, and view rights to maximize development profitability while integrating terrain elevation differences for realistic 3D designs.

Target customer

Real estate developers, architectural firms, trust companies, asset management firms, public institutions, and individual investors

Industries served

["PropTech/Real Estate Technology","Architecture & Construction","Smart City Development","Urban Planning","Asset Management","Real Estate Development"]

Technology advantage

Integrates fragmented land data, building codes, and market data into a unified cloud-based platform that automates the entire early-stage real estate development planning process. The AI algorithm can analyze multiple development scenarios simultaneously and optimize for maximum business feasibility, transforming experience-based decision making into data-driven processes.

How they differentiate

Edit Collective's Flexity platform is specifically designed for the Korean market with deep integration of Korean building codes and regulations (analyzing codes in 7 seconds). Unlike US-based competitors, Flexity considers Korean-specific factors like floor area ratio, sunlight rights, and view rights optimization. The platform has achieved enterprise-wide adoption by KT Estate (Top 5 Korean real estate developer) and major public institutions including Korea Land Trust, KAMCO, LH, and SH.

Main competitors

["TestFit","Zenerate","Prophetic"]

Key partnerships

["KT Estate","Korea Land Trust","KAMCO (Korea Asset Management Corporation)","LH (Korea Land and Housing Corporation)","SH (Seoul Housing & Communities Corporation)","POSCO A&C","Seoul Startup Hub","Spatial Information Industry Promotion Institute"]

Notable customers

["KT Estate","Korea Land Trust","KAMCO","LH","SH","POSCO A&C"]

Major milestones

["Founded in 2021 by architect-turned-entrepreneur Jeon Ju-hyung","Completed Tech Incubator Program for Startup Korea (TIPS) R&D in 2019, Business Development in 2020","Received Korean Patent: 10-2019-0151072 for automated design and feasibility analysis","Seed funding from BonAngels","Series A funding led by Hashed with Lotte Ventures and Strong Ventures","Series A-Bridge funding with KT Estate as strategic investor (2024)","Enterprise-wide adoption by KT Estate (Top 5 Korean real estate developer)","Achieved 5.5 billion KRW (~$4.5M) total funding","Reduced initial site review time from weeks to 2-3 minutes","Expanded client base to 10,000+ users including asset managers and real estate agents"]

Growth metrics

Enterprise-wide adoption by KT Estate (Top 5 Korean developer) with 10,000+ users. Expansion to architectural firms, developers, trust companies, asset management companies, and public institutions. Reduced initial site review time from weeks to 2-3 minutes through AI automation.

Market positioning

Leading Korean AI-powered real estate development and feasibility analysis platform, positioned as the 'Bloomberg Terminal' for Korean real estate development market. Serves as a bridge between computational design, AI, and IT specifically tailored for Korean regulatory environment with 10,000+ users.

Geographic focus

South Korea (with potential Asia-Pacific expansion through KT Estate network and POSCO A&C partnership)

Patents and IP

Korean Patent: 10-2019-0151072 (Automated design and feasibility analysis technology)

About Jeon Ju-hyung (John Ju Hyung Chun)

Architect with over 7 years of experience in architecture and software development. Studied Architecture at University of Edinburgh and completed Master's degree at UCL Bartlett School of Architecture. Previously worked at a general architecture firm in Korea participating in planning and design of urban development projects. Currently also serves as Adjunct Professor at Yonsei University.

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