Skip to main content

Elementary

Category: Computer Vision

An AI-powered visual inspection platform that helps manufacturers find and fix problems in real-time or before they happen. Elementary was founded in 2017. The company is led by Arye Barnehama. Based in Pasadena, USA. Team size: 51-100. Total funding raised: $47.5M. Latest round: Strategic Investment. Key investors include Rockwell Automation, Tiger Global Management, Toyota Ventures, Threshold Ventures, Fika Ventures, Osage University Partners.

Founded
2017
Headquarters
Pasadena, USA
Team size
51-100
Total funding
$47.5M

Value proposition

To automate and improve quality control inspections on the factory floor, helping manufacturers to eliminate defects, reduce waste, and ship perfect products with enhanced traceability.

Products and solutions

AI-powered machine vision platform for quality and inspection, Integrated hardware including industrial cameras, lighting, and controllers, Cloud-based software with no-code AI training and real-time analytics

Unique value

Elementary offers a full-stack solution combining hardware and a cloud-based AI software platform that is designed for rapid, no-code deployment. This allows factories to quickly implement sophisticated visual AI for quality inspections without needing a team of AI experts.

Target customer

Fortune 500 manufacturers and other producers of consumer packaged goods, automotive components, and logistics.

Industries served

Manufacturing, Automotive, Consumer Packaged Goods (CPG), Logistics

Technology advantage

The core advantage is their AI-powered vision platform that provides end-to-end quality assurance and traceability. It features a no-code interface for training the AI, real-time analytics to catch defects, and the ability to inspect over 1,000 parts per minute, making advanced AI accessible and scalable for manufacturers.

How they differentiate

Elementary differentiates itself through its end-to-end platform that combines hardware (cameras) and a no-code AI software solution, making it easier for manufacturers to deploy. They focus on providing a complete system for visual inspection and quality assurance, which can be integrated with existing manufacturing processes. A key product, Vision Link, allows manufacturers to add AI capabilities to their existing industrial camera systems.

Main competitors

Landing AI, Cognex Corporation, Google

Key partnerships

Rockwell Automation (Strategic Investment and Partnership), Toyota (Customer and Investor through Toyota Ventures), Tiger Global (Lead Investor), Fika Ventures, Threshold

Notable customers

Toyota

Major milestones

Secured a strategic investment from Rockwell Automation in May 2024., Launched 'Vision Link' in February 2025, a software solution to add AI capabilities to existing industrial vision systems., Named to the CB Insights AI 100 list of the most innovative artificial intelligence startups in 2022.

Growth metrics

The company's platform is used to inspect over 1 billion parts annually.

Market positioning

Elementary is positioned as a provider of AI-powered machine vision for quality and inspection in the manufacturing and logistics industries. They target Fortune 500 manufacturers and aim to be a comprehensive solution for automating quality control, moving beyond simple defect detection to provide data and analytics for process improvement.

Geographic focus

While the company is headquartered in Pasadena, USA, and has a strong focus on the North American market, it has global ambitions, as indicated by its funding announcements aimed at scaling its solutions worldwide.

Patents and IP

Information regarding specific patents or IP is not publicly available.

About Arye Barnehama

Co-founder and CEO of Elementary. Previously, he was the Head of Product at DAQRI, an augmented reality company, and the co-founder of Melon, a brain-sensing headband company.

Official website: