Where is Ethos headquartered?

Ethos is headquartered in London, United Kingdom. The company has a team of 8 people.

Ethos operates in the AI in HR & Talent sector. AI-powered expert network platform that uses voice agents and AI to build deep skill profiles and match experts with paid consulting, research, and full-time opportunities. Replaces CVs and static job titles with AI-generated deep skill profiles built through voice-based onboarding, enabling companies to find precisely the right experts for consulting calls, market research, AI data labeling, and full-time roles.

When was Ethos founded?

Ethos was founded in 2024. It is based in London, United Kingdom.

Who is the CEO of Ethos?

James Lo is the CEO of Ethos. The company was founded in 2024.

Where is Ethos located?

Ethos is headquartered in London, United Kingdom.

What funding stage is Ethos at?

Ethos is currently at the Series A stage.

How many employees does Ethos have?

Ethos has approximately 8 employees.

Ethos

Category: AI in HR & Talent

AI-powered expert network platform that uses voice agents and AI to build deep skill profiles and match experts with paid consulting, research, and full-time opportunities. Ethos was founded in 2024. The company is led by James Lo. Based in London, United Kingdom. Team size: 8. Total funding raised: $26M. Latest round: Series A. Key investors include Andreessen Horowitz (a16z); General Catalyst; XTX Markets; Evantic Capital; Common Magic; 8VC; Conviction; Interface Capital.

Founded: 2024
Headquarters: London, United Kingdom
Team size: 8
Total funding: $26M

Value proposition

Replaces CVs and static job titles with AI-generated deep skill profiles built through voice-based onboarding, enabling companies to find precisely the right experts for consulting calls, market research, AI data labeling, and full-time roles.

Products and solutions

AI-powered expert network platform; voice-based AI onboarding for experts; automated expert-to-opportunity matching; Ethos Investment Researcher (AI agent that interviews experts on behalf of clients); expert calls, market research, AI data labeling, consulting engagements, and full-time job matching.

Unique value

Voice-powered AI onboarding captures nuanced expertise that CVs and job titles miss; AI constructs a knowledge graph of the economy by analyzing academic papers, GitHub repos, blog posts, podcasts, and portfolios; matches experts to opportunities autonomously at scale.

Target customer

Hedge funds, private equity firms, leading foundational AI labs, enterprise consultancies, and global investment firms needing access to verified domain experts.

Industries served

Financial services (hedge funds, PE), AI/ML labs, management consulting, market research, legal, healthcare, technology, skilled trades

Technology advantage

Proprietary AI voice agents that conduct extended interviews to surface deep expertise; knowledge graph of the economy mapping people, companies, and products; AI that evaluates millions of data points across academic papers, code repositories, and professional content; reinforcement learning expertise from DeepMind pedigree.

How they differentiate

Unlike traditional expert networks (GLG, AlphaSights) that rely on human-curated rosters and static CVs, Ethos uses AI voice agents and deep data ingestion (papers, code, blogs, podcasts) to build rich, machine-readable expert profiles. Actively identifies and presents opportunities to experts rather than requiring client searches. Covers both white-collar professionals and skilled tradespeople. Takes 30%+ per-project fee.

Main competitors

GLG (Gerson Lehrman Group); AlphaSights; Third Bridge; Guidepoint; Toptal; LinkedIn

Key partnerships

Andreessen Horowitz (lead investor); General Catalyst (seed lead and Series A participant); XTX Markets; Evantic Capital; Common Magic; 8VC; Conviction; Interface Capital

Notable customers

Top hedge funds, private equity firms, leading foundational AI labs, enterprise consultancies (specific names not disclosed); 25+ global investment firms and consultancies (as of March 2025)

Major milestones

2024: Company founded by James Lo and Daniel Mankowitz; March 2025: $3.25M Seed round led by General Catalyst, emerges from stealth; May 2026: $22.75M Series A led by Andreessen Horowitz, voice-powered AI onboarding launched

Growth metrics

35,000+ experts joining per week (as of May 2026); 5,000+ professionals join weekly across accounting, banking, consulting, law, tech, healthcare, and skilled trades; average expert earns £4,500/month additional income (top 10% earn £7,000+/month); top earners make $10,000+/month; on track for eight-figure annualized revenue; number of experts earning income grew 6x since January 2026

Market positioning

Early-stage but fast-growing AI-native expert network positioned to disrupt the $10B+ traditional expert network industry (GLG, AlphaSights, Third Bridge) by using AI to scale curation and matching. Also competes with LinkedIn for talent discovery but with deeper expertise signals.

Geographic focus

Global, headquartered in London, UK with clients including hedge funds, PE firms, and AI labs primarily in US, UK, and Europe

About James Lo

Ex-McKinsey Strategy Consultant; Ex-SoftBank Vision Fund (worked on transformation of WeWork and Arm); London School of Economics

Official website: https://askethos.com