Fermata
Category: AI in Agriculture
Fermata builds AI-powered decision support systems for precise plant monitoring in greenhouses and indoor farms utilizing computer vision analysis. Fermata was founded in 2020. The company is led by Valeria Kogan. Based in Tel Aviv, Israel. Team size: 11-50. Total funding raised: $10 million. Latest round: Series A. Key investors include Raw Ventures, Massa Innovations, Microsoft AI for Good Accelerator.
- Founded
- 2020
- Headquarters
- Tel Aviv, Israel
- Team size
- 11-50
- Total funding
- $10 million
Value proposition
Fermata's Croptimus platform automatically detects pests and diseases at their earliest stages, saving growers up to 30% on crop loss and 50% on scouting time.
Products and solutions
Croptimus platform
Unique value
Fermata combines industry-leading artificial intelligence with off-the-shelf digital camera technology to provide early detection of pests and diseases.
Target customer
Farmers and agricultural companies looking to optimize crop production and reduce losses.
Industries served
Agriculture, AgTech
Technology advantage
The company's AI and computer vision solutions allow for precise monitoring and early detection, reducing the need for pesticides and improving crop yields.
How they differentiate
Fermata differentiates itself by offering a comprehensive AI-powered platform that integrates seamlessly with existing agricultural practices, focusing on early detection and prevention.
Main competitors
Greeneye, SupPlant
Key partnerships
Bayer, Syngenta, Microsoft, NVIDIA, Wageningen University & Research (WUR), LetsGrow, Tomato World, Viscon Group (EVA Scoutr + Croptimus), Cultivatd, agRE.tech, yieldsApp
Notable customers
Ridge Farms (first Canadian greenhouse), H&A Mastronardi Farms, Bayer, Syngenta, Mariwell
Major milestones
Raised $10 million in Series A funding Recognized as AgriTech Startup of the Year 2023 by Food Tech Congress Collaboration with Wageningen University & Research (WUR) for greenhouse monitoring technology
Growth metrics
Deployments at 60+ greenhouses across 10+ countries (CA, NL, ES, IL, US, GR and beyond). Expanded beyond tomatoes into cucumbers, peppers, cannabis, ornamentals. Croptimus mobile browser app live. Aiming profitability around 2026 post-Series A.
Market positioning
Fermata is positioned as a leader in AI-driven agricultural solutions, particularly in the greenhouse and indoor farming sectors.
Geographic focus
Primarily focused on Canada and the Netherlands (tomato producers), with expansion efforts in North America and Europe.
Patents and IP
Fermata has filed 5 patents.
About Valeria Kogan
Valeria Kogan is a serial entrepreneur with a Ph.D. in bioinformatics. She is the founder and CEO of Fermata, an AgTech company that uses AI and computer vision for plant monitoring. She also co-founded Smartomica, a biotech firm that assists oncologists in diagnosing severe cancer. Valeria was recognized in Forbes' '30 Under 30' in 2022.
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Official website: https://www.fermata.tech/