Where is Fora headquartered?

Fora is headquartered in New York, New York, United States. The company has a team of 101-500 people.

When was Fora founded?

Fora was founded in 2021. It is based in New York, New York, United States.

Who is the CEO of Fora?

Henley Vazquez is the CEO of Fora. The company was founded in 2021.

Where is Fora located?

Fora is headquartered in New York, New York, United States.

What funding stage is Fora at?

Fora is currently at the Growth Stage stage.

How many employees does Fora have?

Fora has approximately 101-500 employees.

Fora

Category: AI in Travel

Fora is a modern, AI-powered host agency and travel advisor platform that enables individuals to become travel entrepreneurs through proprietary technology, training, and preferred supplier access. Fora was founded in 2021. The company is led by Henley Vazquez. Based in New York, New York, United States. Team size: 101-500. Total funding raised: $138.5M. Latest round: Series D. Key investors include Forerunner Ventures, Thrive Capital, Insight Partners, Heartcore Capital, Tactile Ventures, Uncommon Capital, PLUS Capital, BlackPines Capital Partners, Tribeca Venture Partners.

Founded: 2021
Headquarters: New York, New York, United States
Team size: 101-500
Total funding: $138.5M

Value proposition

Fora empowers anyone with a passion for travel to become a professional travel advisor by providing an all-in-one platform with proprietary AI tools (Via), training, certification, preferred hotel/partner rates via Virtuoso, marketing support, and a community of 15,000+ advisors — enabling them to earn income from travel bookings without traditional industry barriers.

Products and solutions

Fora Advisor Platform (booking, CRM, client management), Via AI Assistant (AI-powered research, itinerary building, administrative task automation), Fora Reserve (luxury tier with Virtuoso preferred partner access), Training & Certification programs, Marketing tools, Price drop monitoring feature

Unique value

Fora combines a modern tech platform with AI-powered tools (Via assistant) and a gig-economy model to democratize travel advising, targeting newcomers (97% new to the industry) rather than experienced agents, while providing access to Virtuoso's luxury preferred partner network.

Target customer

Individuals seeking to become travel advisors (side hustle or full-time), especially newcomers to the industry (97% new to travel advising); Travelers seeking personalized trip planning from human advisors

Industries served

Travel & Hospitality, Luxury Travel, Leisure Travel, Corporate Travel, Cruise, Flights

Technology advantage

Via AI assistant embedded directly into advisor workflow for itinerary building, research, and admin automation; Proprietary booking and CRM platform built for modern advisors; Price drop monitoring technology; Two-sided marketplace model (advisors + travelers); Virtuoso consortium membership providing access to 2,000+ luxury preferred partners

How they differentiate

Unlike traditional host agencies that require GDS expertise and target experienced agents, Fora recruits newcomers (97% new to industry) with a low-cost quarterly membership model ($49/month), provides modern tech tools including AI assistant Via, and offers access to Virtuoso's luxury network. The AI-powered platform handles administrative tasks so human advisors focus on client relationships.

Main competitors

Outside Agents, Travel Leaders Network, InteleTravel, Traditional host agencies

Key partnerships

Virtuoso (luxury travel consortium with 2,000+ preferred partners including hotels, cruise lines, tour operators), 5,000+ preferred partner hotels through Fora Reserve

Notable customers

15,000+ active travel advisors across 180+ countries, $3B+ in total travel bookings since 2021

Major milestones

2021: Founded and raised $5M Seed round, 2022: Raised $13.5M Series A, $2M in bookings, 2023: Raised $20M Series B (unannounced), 2025: Raised $40M Series C, crossed $1B in bookings, 2026: Raised $60M Series D at $1B valuation (unicorn), crossed $3B in bookings, launched Via AI assistant, named to TIME100 Most Influential Companies 2026

Growth metrics

15,000+ active advisors; $3B+ total bookings; 250+ corporate employees (NYC); 180+ countries; 97% of advisors new to travel industry

Market positioning

Fora positions itself as a modern, tech-first host agency disrupting the traditional travel agency model by targeting a new generation of travel entrepreneurs (gig-economy, side-hustle oriented) rather than experienced agents. It differentiates through its AI-powered platform, lower barriers to entry, and focus on training newcomers. Named to TIME100 Most Influential Companies 2026.

Geographic focus

United States (primary); 180+ countries with active advisors globally

About Henley Vazquez

Co-Founder & CEO of Passported (kid-friendly travel agency); Editorial team at Town & Country; Founding teams of two boutique travel agencies; BA English & American Literature, Princeton University

Latest news about Fora

Fora raises $60M Series D at $1B valuation for AI-powered travel advisor platform

Official website: https://www.fora.travel