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Framer

Category: AI Developer Tools

Framer is a no-code website builder that empowers designers and teams to create professional, fully custom websites with complete design freedom, a powerful CMS, and built-in SEO features. Framer was founded in 2013. The company is led by Koen Bok. Based in Amsterdam, Netherlands. Team size: 51-200. Total funding raised: $213M. Latest round: Series D. Key investors include Meritech, Atomico, Antler, Kearny Jackson.

Founded
2013
Headquarters
Amsterdam, Netherlands
Team size
51-200
Total funding
$213M

Value proposition

Framer merges design and development by providing an all-in-one platform to design, prototype, and publish websites quickly with production-ready code and powerful CMS features.

Products and solutions

No-code website builder, Interactive prototyping tool, Content Management System (CMS), AI-powered website generation and customization, Framer Marketplace for templates and plugins

Unique value

Framer uniquely combines design and website building in a single platform, enabling users to design and publish from one interface and generating production-ready React code.

Target customer

Designers, creative professionals, freelancers, agencies, startups, and enterprise teams seeking high-quality custom websites without coding.

Industries served

Technology, Design, Marketing, E-commerce, Media and Publishing, Startups

Technology advantage

Framer accelerates web development by providing a no-code solution familiar to designers, eliminating handoffs, reducing development time and costs, enhanced with CMS, SEO, and collaboration tools.

How they differentiate

Framer distinguishes itself as a no-code website builder for shipping marketing sites rapidly, raising the quality bar for modern websites and favored by high-performing teams.

Main competitors

Webflow, Figma, WordPress

Key partnerships

Venture capital partners like Meritech and Atomico supporting the Framer for Startups program, Expert Program connecting clients to freelance designers and agencies specializing in Framer, Partner Program enabling creators to monetize templates and plugins in the Framer Marketplace, Collaboration with Contra for hiring community leaders and freelance talent

Notable customers

Perplexity, Cal.com, Miro, Scale AI, Bilt

Major milestones

Raised $100 million in Series D funding, achieving a $2 billion valuation, Surpassed 500,000 monthly active users

Growth metrics

Over 500,000 monthly active users.

Market positioning

Positioned as a top competitor to Webflow and Figma in the visual website development niche, offering a faster and more designer-friendly alternative to WordPress.

Geographic focus

Global

Patents and IP

No publicly detailed patents; some indications of proprietary technology exist but specifics are not disclosed.

About Koen Bok

Previously co-founded and led Sofa, a design studio acquired by Facebook in 2011. After the acquisition, he worked as a Product Designer at Facebook before co-founding Framer.

Official website: