Freewheelin (Mathflat)
Category: AI in Education
AI-powered mathematics education platform (Mathflat) providing personalized learning experiences and smart problem bank service for K-12 teachers and students in Korea Freewheelin (Mathflat) was founded in 2016. The company is led by Kwon Ki-seong (권기성). Based in Seoul, South Korea (Gwanak-gu). Team size: Not publicly disclosed. Total funding raised: 12 billion KRW (~$9M USD). Latest round: Series B (12 billion KRW total from multiple investors). Key investors include Altos Ventures, DSC Investment, Smilegate Investment, KB Securities, Woori Venture Partners.
- Founded
- 2016
- Headquarters
- Seoul, South Korea (Gwanak-gu)
- Team size
- Not publicly disclosed
- Total funding
- 12 billion KRW (~$9M USD)
Value proposition
Personalized math learning through AI-driven problem generation and adaptive learning pathways that improve student outcomes and teacher efficiency
Products and solutions
Mathflat - Smart math problem bank service for teachers, Customized worksheet creation tools, Student answer management system, Learning data analysis and performance tracking, Cross-platform support (tablets, laptops, computers)
Unique value
Specialized AI algorithms for real-time math problem generation and personalized learning pathways tailored to individual student abilities
Target customer
K-12 math teachers in South Korea, educational institutions, students seeking personalized math learning
Industries served
K-12 Education, Higher Education, Private Education, Public School Systems
Technology advantage
Advanced AI content automation technology for automatic math problem generation, similarity analysis, content classification and recommendation systems
How they differentiate
Freewillin differentiates through its focus on AI-driven math education with university partnerships and hyper-personalized learning systems, bridging K-12 and higher education markets
Main competitors
Mathpresso, Riiid, QANDA
Key partnerships
Seoul Metropolitan Office of Education, Gyeongnam Office of Education, Yonsei University Korean Language Institute, Ajou University, Over 500 schools nationwide
Notable customers
10,000+ paying customers (primarily Korean K-12 math teachers)
Major milestones
Selected for East Asia EdTech 150 (2023-2025), Named in TIME's World's Top EdTech Companies 2025 (2 years consecutive), Included in FT Top 500 High Growth Companies Asia-Pacific, Secured Series B funding of 7 billion KRW, Partnership with Yonsei University for AI Korean language programs
Growth metrics
10,000+ paying customers. 4.93 customer rating. Recognized as one of East Asia's 150 most innovative edtech companies. Korea's #1 most-used educational service among math teachers.
Market positioning
Leading position in Korean AI math education with 2.7M+ users and partnerships with major educational institutions
Geographic focus
South Korea with expanding presence in higher education sector
Patents and IP
No publicly disclosed patents found
About Kwon Ki-seong (권기성)
Founded Freewillin in 2016, previously worked in education technology sector. Has led the company through multiple funding rounds and established partnerships with educational institutions.
Official website: https://mathflat.com