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G-gen

Category: AI Infrastructure

A Japanese Google Cloud-focused cloud integrator (JV of Serverworks and Bespin Global) providing multi-cloud, generative-AI deployment and governance services to enterprise customers. G-gen was founded in 2021. The company is led by Takashi Hashiba (羽柴孝). Based in Shinjuku, Tokyo, Japan. Team size: 101-500. Latest round: Undisclosed.

Founded
2021
Headquarters
Shinjuku, Tokyo, Japan
Team size
101-500

Value proposition

G-gen is a Google Cloud Premier Partner and MSP that helps enterprises adopt, integrate, and operate Google Cloud and Google Workspace, combining Google Cloud expertise with parent Serverworks' AWS expertise to deliver multi-cloud and generative-AI solutions end-to-end.

Products and solutions

Google Cloud billing/resale (請求代行), Google Workspace licensing, cloud integration and operations, generative-AI solutions (GenAI adoption support, GenAI Workshop, GenAI x App PoC, Gemini Enterprise verification), data analytics platform, digital product development (consulting, design, web app dev, infrastructure), Google Cloud certified training, security assessment, CCoE support, MCPO.

Unique value

Japan's top-tier Google Cloud Premier Partner with 1,300+ customer engagements and 500+ certifications, uniquely positioned as a JV combining Google Cloud expertise (G-gen) with AWS expertise (Serverworks) and Bespin Global's multi-cloud capabilities for enterprise multi-cloud and generative-AI delivery.

Target customer

Enterprise companies in Japan across diverse industries, plus public-sector (local government) organizations, seeking Google Cloud adoption, multi-cloud integration, and generative-AI deployment.

Industries served

Enterprise IT, cloud services, generative AI, data analytics, public sector (local government), digital transformation across multiple industries.

Technology advantage

Google Cloud Premier Partner and MSP status; deep Google Cloud engineering talent (multiple Google Cloud Partner Top Engineer awardees); multi-cloud capability via parent Serverworks (AWS) and Bespin Global; generative-AI and AI-governance delivery; AIOps and AI FinOps managed services.

How they differentiate

Differentiates as a Google Cloud-specialist Premier Partner backed by AWS-specialist parent Serverworks and Bespin Global, enabling true multi-cloud (AWS + Google Cloud + Azure) delivery plus generative-AI and AI-governance services for enterprise — a rare combination in the Japanese market.

Main competitors

Other Japanese cloud integrators/SIs such as TIS, SCSK, and other Google Cloud Premier Partners, AWS-focused integrators like Serverworks (parent, complementary), global multi-cloud consultancies.

Key partnerships

Serverworks (parent, AWS), Bespin Global / Newberry Global Japan (parent, multi-cloud), BIPROGY (Japan business partnership for multi-cloud & generative-AI governance, targeting ~¥10B combined annual revenue), Google Cloud (Premier Partner/MSP), Fastly (Value-Added Reseller program).

Major milestones

Established Aug 2021 as JV of Serverworks (50%) and Bespin Global Group (50%) with capital of ¥150M, became Google Cloud Premier Partner, merged with Topgate (founded 2006) in July 2024 to become a top-tier domestic Google Cloud partner, signed Japan business partnership with Serverworks and BIPROGY (Sept 2026) for multi-cloud and generative-AI governance services.

Growth metrics

1,300+ customer engagements; 500+ certifications; ~120 employees (Dec 2024); Google Cloud Premier Partner and MSP.

Market positioning

Positioned as one of Japan's top-tier Google Cloud partners (domestic top-class after merging with Topgate in 2024), targeting enterprise multi-cloud and generative-AI adoption with a goal of ~¥10B combined annual revenue with partners within 5 years.

Geographic focus

Japan (Tokyo HQ; expanding to Kansai region)

About Takashi Hashiba (羽柴孝)

Ex-Serverworks Cloud Integration Department Manager; AWS Certified Solutions Architect Professional; JAWSUG Tokyo core member; previously worked at a Japanese food-ingredients manufacturer. Founded Topgate (2006), which merged into G-gen in 2024.

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