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Humax Mobility

Category: AI in Government / Public Sector

An integrated AI mobility platform provider that transforms parking infrastructure into comprehensive urban mobility hubs by consolidating parking, car-sharing, and EV charging services. Humax Mobility was founded in 2016. The company is led by Jung Sung-min. Based in Seongnam, South Korea. Team size: 500+. Total funding raised: $195.0M. Latest round: Series B (Jan 2026). Key investors include ["STIC Investments","ST Leaders PE","TS Investment","HB Investment","Naver","Humax Holdings"].

Founded
2016
Headquarters
Seongnam, South Korea
Team size
500+
Total funding
$195.0M

Value proposition

Maximizes the utility of physical urban spaces by integrating fragmented mobility services into a single 'Turu' brand ecosystem, reducing operational costs through AI automation while enhancing user convenience.

Products and solutions

["Turu Parking (AI-based smart parking management - No. 1 in Korea)","Turu Car (B2B/B2C car-sharing and subscription services)","Turu Charger (Electric vehicle charging infrastructure and operation)","Turu Taxi (Autonomous robotaxi service launched in collaboration with Futurelink)","Turu Valet & Turu Daeri (Premium valet and chauffeur services)","MHP (Mobility Hub Platform - Cloud-based integrated management system)"]

Unique value

Employs a 'Parking-first' strategy where physical parking lots serve as the essential strategic base for all other mobility services, including EV charging, car-sharing, and autonomous vehicle maintenance.

Target customer

Commercial building owners (B2B), urban commuters, EV drivers, corporate fleet managers, and car-sharing users (B2C).

Industries served

["Mobility as a Service (MaaS)","Smart City Infrastructure","EV Charging & Energy","Autonomous Driving","Real Estate & Facility Management"]

Technology advantage

Leverages 'Physical AI' (AI-PAS) using 360-degree vision sensors to replace traditional ultrasonic sensors, achieving 99%+ recognition accuracy for 12 parking spaces per camera. Utilizes a proprietary Mobility Hub Platform (MHP) for real-time fleet management and AI-driven dynamic pricing.

How they differentiate

Humax Mobility employs an 'infrastructure-first' strategy, leveraging its position as the #1 parking lot operator in Korea (HiParking) to transform physical spaces into integrated 'Mobility Hubs.' Unlike app-centric competitors, it controls the physical base for EV charging, car-sharing, and autonomous vehicle maintenance, offering a 'MHP (Mobility Hub Platform)' that connects hardware with software.

Main competitors

["Kakao Mobility (Kakao T)","Socar","Tmap Mobility","Lotte Rental (G-Car)"]

Key partnerships

["Futurelink & Konatus: Collaborating on L4 autonomous robotaxi deployment and taxi-hailing algorithms.","Seongnam City Consortium: Part of the 'Mobility Specialized City' project with SK m&service and Autonomous A2Z.","Local Rental Car Syndicate: Strategic partnership with 180+ regional rental car companies for the 'Turu Car' network.","Major Real Estate Assets: Partnerships with IFC Seoul, Seoul Square, and major hospitals for premium infrastructure deployment."]

Notable customers

["IFC Seoul","Seoul Square","Major University Hospitals","Regional Rental Car Syndicate (180+ partners)"]

Major milestones

["2019-12: Acquired HiParking (No. 1 parking operator) in partnership with STIC Investments","2021-08: Acquired PeopleCar (later rebranded to Turu Car) to enter the car-sharing market","2023-03: Launched integrated mobility brand 'Turu' consolidating parking, charging, and sharing","2023-01: Secured ₩160B Series B/Pre-IPO funding to accelerate EV charging and platform growth","2026-01: Launched 'Turu Taxi' autonomous robotaxi service and secured Series B expansion funding"]

Growth metrics

Valuation estimated between ₩600B and ₩900B (~$450M-$675M) during the Series B/Pre-IPO phase; cumulative external investment exceeds ₩260B.

Market positioning

Leading physical mobility infrastructure operator and comprehensive smart-city AI mobility platform provider.

Geographic focus

South Korea (Seoul and major metropolitan areas)

Patents and IP

Holds multiple proprietary IPs in Vision AI for license plate recognition (LPR), vehicle tracking, and automated parking guidance systems (Ai-PAS).

About Jung Sung-min

Jung Sung-min (Jeong Seong-min) is the CEO of Humax Mobility and Humax Co., Ltd. He is a finance and strategy expert with over 25 years of experience within major Korean corporations and the Humax ecosystem. He began his career at LG Caltex (now GS Caltex) in 1997 and served at the Korea Deposit Insurance Corporation before joining Humax in 2001. He rose through the ranks as Finance Team Lead and CFO of Humax and Humax Holdings. In late 2024, he took over the leadership of Humax Mobility to lead its transition into an AI-driven comprehensive mobility platform provider, specifically focusing on 'Turu' brand integration and autonomous taxi services.

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