Hurempro (Hulampro)
Category: AI in HR & Talent
AI-powered HR and labor compliance SaaS platform that prevents labor disputes for Korean SMEs, built by certified labor attorneys Hurempro (Hulampro) was founded in 2016. The company is led by Lee Seon-hee (이선희). Based in Chuncheon, Gangwon-do, South Korea. Team size: 11-50. Total funding raised: $2.9M. Latest round: Pre-Series A. Key investors include Douzone Holdings (더존홀딩스), Timefolio Asset Management (타임폴리오자산운용), ISquare Ventures (아이스퀘어벤처스), Slugi Asset Management (슬기자산운용).
- Founded
- 2016
- Headquarters
- Chuncheon, Gangwon-do, South Korea
- Team size
- 11-50
- Total funding
- $2.9M
Value proposition
Prevention-first labor compliance platform that automates HR management (employment contracts, payroll, attendance, severance, statutory insurance) with AI-powered legal risk detection, shifting labor law compliance from reactive dispute resolution to proactive prevention
Products and solutions
Hulam (휴램) — AI-powered integrated HR/labor management SaaS for SMEs covering employment contracts, attendance, leave, payroll, severance, statutory insurance, HulamPRO (휴램프로) — payroll outsourcing service for labor attorneys, Hulam API — ERP integration module, Hulam CUSTOM — enterprise-grade solution for mid-sized companies, AI-based labor law violation detection and risk prediction system
Unique value
Only HR platform in Korea designed and managed by certified labor attorneys (공인노무사), with AI that proactively detects labor law violations before they become disputes — not just HR automation but a labor dispute prevention system
Target customer
Korean SMEs (especially under 50 employees), labor law firms (노무법인), tax accounting firms, and HR practitioners who need automated labor compliance and dispute prevention
Industries served
HR Tech / Labor Compliance / Legal Tech, serves SMEs across all industries including healthcare (hospitals/clinics), tax accounting firms, and general enterprises
Technology advantage
Multi-Agent AI platform for labor law violation prediction and autonomous compliance checking; deep learning patent for labor management (registered 2021); labor-law-specific AI models rather than general-purpose LLMs; TIPS Deep Tech Track selection for R&D; integration with Douzone ERP ecosystem
How they differentiate
Only platform founded and operated by certified labor attorneys with deep domain expertise; AI is purpose-built for Korean labor law (not generic LLM); prevention-first approach vs. reactive HR tools; integrated labor law firm network provides expert human backup; Douzone ERP ecosystem integration gives enterprise credibility
Main competitors
Perseon (펄슨), D-Wale (디웨일), D-Time (디타임), Lemonbase (레몬베이스), Shiftee (시프티)
Key partnerships
Douzone BizOn (더존비즈온) — strategic investor and TIPS operator, Shinhan Financial Group (신한퓨처스랩) — incubation program, Tax Law Firm Expert (세무법인 엑스퍼트) — strategic partnership for payroll outsourcing, Medistaff — healthcare HR partnership, Modu Learning — business alliance, Starting — HR process integration MOU, PeopleTAX — tax firm partnership
Notable customers
~3,000 SMEs (primarily under 50 employees), 90+ labor law firms (노무법인), selected as official supplier for Ministry of Employment and Labor's micro-enterprise HR management support program
Major milestones
2016: Company founded, 2018: Hulam Basic/Standard solutions launched, 2019: First patent registered, 2020: Douzone Holdings investment, 2021: Deep learning patent registered, Shinhan Futures Lab selected, TIPS government R&D selected, 2022: Pre-Series A funding from Timefolio/ISquare/Slugi, 2025: Ministry of Employment and Labor official supplier, 2026: TIPS Deep Tech Track selected for Multi-Agent AI platform development
Growth metrics
~3,000 corporate customers; ~90 labor law firm partners; 18 employees (as of April 2026); selected for TIPS Deep Tech Track (2026); Ministry of Employment and Labor official supplier for micro-enterprise HR support
Market positioning
Leading AI-powered labor compliance platform for Korean SMEs, positioned as a 'labor dispute prevention system' rather than a generic HR tool; selected as official supplier for Ministry of Employment and Labor's micro-enterprise HR support program
Geographic focus
South Korea (primary); targeting Japan, Vietnam, and Indonesia by 2030
Patents and IP
2 registered patents: (1) Labor management solution system and method (registered 2019); (2) Method and device for providing labor management based on deep learning network (registered 2021)
About Lee Seon-hee (이선희)
Certified Labor Attorney (공인노무사) with 10+ years of experience in labor law consulting for SMEs; founded Hurempro in 2016 after identifying recurring labor dispute patterns caused by lack of management systems
Official website: https://www.hulam.co.kr