Where is Hypernatural headquartered?

Hypernatural is headquartered in New York, United States. The company has a team of 1-10 people.

When was Hypernatural founded?

Hypernatural was founded in 2022. It is based in New York, United States.

How much funding has Hypernatural raised?

Hypernatural has raised $9.2M in total funding. Key investors include AIX Ventures, Underscore VC, Adverb Ventures, Character Capital, 43 VC.

Who is the CEO of Hypernatural?

Rebecca Kossnick is the CEO of Hypernatural. The company was founded in 2022.

Where is Hypernatural located?

Hypernatural is headquartered in New York, United States.

What funding stage is Hypernatural at?

Hypernatural is currently at the Seed stage.

How many employees does Hypernatural have?

Hypernatural has approximately 1-10 employees.

Hypernatural

Category: Generative Media (Image / Video)

An AI video platform that enables users to create high-quality, ready-to-share short-form videos from various inputs like ideas, scripts, and podcasts in minutes. Hypernatural was founded in 2022. The company is led by Rebecca Kossnick. Based in New York, United States. Team size: 1-10. Total funding raised: $9.2M. Latest round: Seed, $6.8M, 2024-12, led by AIX Ventures. Key investors include AIX Ventures, Underscore VC, Adverb Ventures, Character Capital, 43 VC.

Founded: 2022
Headquarters: New York, United States
Team size: 1-10
Total funding: $9.2M

Value proposition

Hypernatural offers a fast, affordable, and user-friendly solution for creating high-quality, non-glitchy AI-generated videos with the consistency and control of traditional production methods.

Products and solutions

AI Video Platform (Web and Mobile App): A platform that transforms text, scripts, podcasts, and ideas into short-form videos., AI-powered features: Includes AI narrators, automatic captions, and a variety of video styles., Text-to-video generation: Converts written content into engaging video stories.

Unique value

Hypernatural differentiates itself by focusing on producing high-quality, aesthetically pleasing, and 'non-glitchy' videos, a common issue with other AI video generators. They also emphasize user control and the ability to maintain a consistent style, similar to a traditional production process.

Target customer

Marketers, social media influencers, podcasters, small businesses, startups, and individual content creators.

Industries served

Marketing and Advertising, Social Media and Content Creation, Digital Media

Technology advantage

The core technological advantage is their multi-model approach. Hypernatural's platform uses an average of 15 different AI models from various providers (like Google, Lightricks, and Black Forest Labs) to generate a single video. This orchestration of multiple specialized AI models allows for higher quality and more reliable video output.

How they differentiate

Hypernatural positions itself as a high-quality, rapid video creation tool, utilizing a combination of over 15 AI models to produce polished, ready-to-share videos from diverse inputs like scripts, ideas, or podcasts. The company emphasizes its platform's speed and the quality of its output, aiming to provide a superior alternative to what it describes as 'glitchy' AI-generated content. This focus on quality and versatility, transforming various forms of text and audio into professional videos, is a key differentiator.

Main competitors

Veed, PlayPlay, Munch

Key partnerships

Google (for their Veo 3 model), Lightricks (for their LTX model), Black Forest Labs (for their Flux model)

Notable customers

Witness Mi (Joseph Navarro, Founder), Over 1 million creators

Major milestones

Successfully raised a total of $9.2 million in funding across two rounds., Secured a $6.8 million seed round led by AIX Ventures., Founded in 2023 by former Facebook employees Rebecca Kossnick and Taylor Hughes., Reached 1M+ users and powered 143M+ seconds of video creation as of July 2025., Achieved 2000% revenue growth in the last year with a lean team of five.

Growth metrics

Specific growth metrics such as user numbers or revenue are not publicly available at this time.

Market positioning

Hypernatural aims to be the 'Canva of video,' positioning itself as an accessible, user-friendly platform that empowers everyday creators and marketers to produce high-quality video content without requiring specialized skills. Its market strategy focuses on simplifying the video creation process, making it as straightforward as designing a graphic on Canva.

Geographic focus

As an online platform, Hypernatural competes on a global scale. Its main competitors also operate internationally, targeting a broad user base across different geographic markets without a specific regional focus.

Patents and IP

Information on patents or specific intellectual property is not publicly available.

About Rebecca Kossnick

Co-Founder and CEO at Hypernatural, Director of Product at Descript, Building Forecast at Facebook

Official website: https://hypernatural.ai/