imagi
Category: AI in Education
imagi provides a safe AI education platform for K-12 schools, offering students and teachers supervised access to AI tools (including OpenAI and Lovable) with built-in safety guardrails, curriculum, and teacher training. imagi was founded in 2018. The company is led by Dora Palfi. Based in New York, United States (HQ); founded in Stockholm, Sweden. Team size: 11-50. Total funding raised: $4.8M. Latest round: Seed. Key investors include Brighteye Ventures, Day One Capital, FemInvest Ventures, We Are Human (Kahoot! co-founders), Morgan Stanley, Sparkmind Capital, Propel Capital, Atomico Angel Program, David Baszucki (Roblox CEO), Eros Resmini (former Discord CMO).
- Founded
- 2018
- Headquarters
- New York, United States (HQ); founded in Stockholm, Sweden
- Team size
- 11-50
- Total funding
- $4.8M
Value proposition
imagi provides a safe, structured AI education layer between frontier AI tools and K-12 classrooms, with built-in safety guardrails (COPPA, FERPA, GDPR compliant), teacher-ready curriculum, and supervised student access — turning AI from a cheating risk into a creative learning tool.
Products and solutions
imagi AI Literacy Platform (safe K-12 AI education with supervised access to OpenAI and Lovable tools), imagi Edu (Python coding curriculum for grades 3-12), imagiCharm (programmable hardware device with 64 LED matrix, teaches Python coding), Lovable x imagi integration (vibe coding with classroom guardrails), Teacher training and professional development
Unique value
The only K-12 AI education platform that combines safe, supervised access to frontier AI tools (OpenAI + Lovable) with a structured curriculum, hardware (imagiCharm), and teacher training — all while being COPPA/FERPA/GDPR compliant with zero data retention.
Target customer
K-12 schools, school districts, teachers, and students (grades 3-12) primarily in the US market
Industries served
K-12 Education, AI Literacy, Computer Science Education, EdTech
Technology advantage
Partnerships with OpenAI ($1M in credits for schools) and Lovable (vibe coding platform); proprietary safety screening layer that filters all prompts and responses before reaching students; COPPA/FERPA/GDPR compliance with zero data retention; partnerships with 100+ school districts across all 50 US states; 700K+ students across 140 countries; Apple Entrepreneur Camp and Google for Startups alumnus
How they differentiate
Unlike generic coding platforms (Code.org, Tynker) or AI tutoring tools (Khanmigo), imagi focuses specifically on safe, supervised AI literacy — giving students direct access to frontier AI tools (OpenAI, Lovable) within a structured educational framework with safety guardrails. Every prompt and response is screened before reaching students. The platform also uniquely combines software (AI platform + curriculum) with hardware (imagiCharm programmable device).
Main competitors
Code.org, Tynker, Khan Academy (Khanmigo), MagicSchool AI, Brisk Teaching
Key partnerships
OpenAI ($1M in credits for schools to access AI tools), Lovable (vibe coding platform integration for classroom-safe coding), Apple Entrepreneur Camp (Spring 2019 cohort), Google for Startups (Female Founders Fall 2019 cohort), Ericsson (key client), KTH Royal Institute of Technology, Sting (Stockholm tech incubator)
Notable customers
100+ school districts across all 50 US states including Hawaii Department of Education, 700K+ students across 140 countries, 30K+ registered teachers
Major milestones
2018: Founded in Stockholm by Dora Palfi and Beatrice Ionascu, 2019: First Swedish company accepted into Apple Entrepreneur Camp, 2019: Selected for Google for Startups Female Founders cohort, 2021: Raised $300K pre-seed round, 2024: Shifted focus to US K-12 market, HQ moved to New York, 2025-11: Partnered with Lovable and OpenAI ($1M credits), Appointed Sari Hurme-Mehtälä as Chief Growth Officer, 2026-07: Raised $4.5M seed round led by Brighteye Ventures and Day One Capital
Growth metrics
700K+ students across 140 countries; 100+ school districts across all 50 US states; 30K+ registered teachers; 30x user growth YoY; 3x ARR growth YoY
Market positioning
Early-stage edtech company positioned at the intersection of AI safety and K-12 education. Competes with general coding platforms (Code.org, Tynker, CodeCombat) and AI education tools (Khanmigo, MagicSchool AI, Brisk Teaching) but differentiates through its focus on safe, supervised access to frontier AI tools specifically for K-12.
Geographic focus
Primarily US (100+ school districts across all 50 states), with presence in 140+ countries globally
Patents and IP
5 registered trademarks (per Crunchbase/IPqwery); proprietary safety screening technology for AI prompts and responses in educational settings
About Dora Palfi
BSc in Neuroscience with minor in Computer Science from NYU Abu Dhabi; studied Human-Computer Interaction at KTH Royal Institute of Technology; worked at Morgan Stanley and Cisco; Forbes 30 Under 30 honoree
Latest news about imagi
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Official website: https://www.imagilabs.com