How much funding has Intelligence raised?

Intelligence has raised $7.9M in total funding. Their latest funding round was Seed. Key investors include Index Ventures, Conviction, A*, Valkyrie, Y Combinator.

Where is Intelligence headquartered?

Intelligence is headquartered in San Francisco, USA. The company has a team of 11-50 people.

What does Intelligence do?

Intelligence operates in the AI Infrastructure sector. Creator of Design Arena, the world's largest crowdsourced benchmark for AI-generated design, providing human preference data to frontier AI labs. Provides scalable human preference data for frontier AI labs by crowdsourcing A/B comparisons of AI-generated designs from millions of users, enabling models to improve on subjective qualities like taste, usability, and aesthetics.

When was Intelligence founded?

Intelligence was founded in 2025. It is based in San Francisco, USA.

How much funding has Intelligence raised?

Intelligence has raised $7.9M in total funding. Key investors include Index Ventures, Conviction, A*, Valkyrie, Y Combinator.

Who is the CEO of Intelligence?

Grace Li is the CEO of Intelligence. The company was founded in 2025.

Where is Intelligence located?

Intelligence is headquartered in San Francisco, USA.

What funding stage is Intelligence at?

Intelligence is currently at the Growth Stage stage.

How many employees does Intelligence have?

Intelligence has approximately 11-50 employees.

Intelligence

Category: AI Infrastructure

Creator of Design Arena, the world's largest crowdsourced benchmark for AI-generated design, providing human preference data to frontier AI labs. Intelligence was founded in 2025. The company is led by Grace Li. Based in San Francisco, USA. Team size: 11-50. Total funding raised: $7.9M. Latest round: Seed. Key investors include Index Ventures, Conviction, A*, Valkyrie, Y Combinator.

Founded: 2025
Headquarters: San Francisco, USA
Team size: 11-50
Total funding: $7.9M

Value proposition

Provides scalable human preference data for frontier AI labs by crowdsourcing A/B comparisons of AI-generated designs from millions of users, enabling models to improve on subjective qualities like taste, usability, and aesthetics.

Products and solutions

Design Arena (flagship — crowdsourced AI design benchmark), Prediction Arena (AI model prediction/uncertainty evaluation), Social Arena (AI content influence evaluation), Audio Arena (AI conversation evaluation), MicroEvals (individual evaluations of agent-generated code)

Unique value

World's first and largest crowdsourced benchmark for AI-generated design, capturing human taste and visual preference at scale — a critical complement to automated benchmarks that can be gamed or manipulated.

Target customer

Frontier AI labs and model developers seeking human preference data for training and evaluating generative models; also free consumer-facing model comparison tool for 5.3M+ users.

Industries served

AI/ML model development, Generative AI, Design, Creative tools

Technology advantage

Crowdsourced human preference data at massive scale (5.3M+ users, 190+ countries) using Bradley-Terry (Elo) rating system; tracks taste changes across continents and over time; $60M ARR at seed stage with 10-person team; YC S25 backed.

How they differentiate

Focuses specifically on design/aesthetic evaluation (websites, images, video, audio) rather than general text responses; uses live organic users rather than synthetic benchmarks; tracks geographic taste differences; monetizes via enterprise data sales to frontier labs.

Main competitors

LM Arena, Yupp (defunct)

Key partnerships

Y Combinator (S25 batch), Partnerships with frontier AI labs (unnamed) for human preference data

Notable customers

Frontier AI labs (unnamed), 5.3M+ global users across 190+ countries

Major milestones

Founded 2025 by Harvard grads, YC Summer 2025 batch, launched Design Arena, scaled from $5M to $60M ARR in 6 months, reached 5.3M+ users, raised $7.9M seed led by Index Ventures (Aug 2026)

Growth metrics

$60M ARR; 5.3M+ users across 190+ countries; 10-person team

Market positioning

Positioned as the leading source of human-led evaluation data for AI design, competing with LM Arena (text-based, raised $150M Series A) and Yupp (defunct). Claims $60M ARR at seed stage.

Geographic focus

Global (190+ countries); primarily US-based

About Grace Li

Ex-Apple Software Engineer; Harvard University CS & Neuroscience. Co-founded Intelligence after graduating from Harvard in 2025.

Latest news about Intelligence

Intelligence raises $7.9M seed round to scale human-feedback tool Design Arena

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Official website: https://www.intelligence.ai/