Isabella
Category: AI in Healthcare
Korean femtech digital healthcare startup developing AI-powered women's health solutions, led by an OB-GYN specialist. Isabella was founded in 2022. The company is led by 조백설 (Jo Baek-seol). Based in Seoul, South Korea. Team size: 1-10. Latest round: Seed. Key investors include CNT Tech (씨엔티테크).
- Founded
- 2022
- Headquarters
- Seoul, South Korea
- Team size
- 1-10
Value proposition
Combines clinical OB-GYN expertise with advanced sensor technology to deliver AI-based personalized women's health management through the home device Lunéo and companion app Coach Lunéo.
Products and solutions
Lunéo (루네오) - home care device combining low-temperature plasma and LED technology, Coach Lunéo (코치 루네오) - AI companion app that analyzes biometric data and provides personalized care.
Unique value
Founder-led clinical expertise (OB-GYN) combined with low-temperature plasma + LED home device technology and AI-driven biometric analysis, backed by KAIST and KRISS technical collaboration.
Target customer
Women seeking home-based, personalized gynecological and women's health management.
Industries served
Femtech / Women's digital healthcare
Technology advantage
Differentiated sensing technology and data competitiveness built on collaboration with KAIST and KRISS (Korea Research Institute of Standards and Science); low-temperature plasma and LED fusion home device; AI-based biometric data analysis.
How they differentiate
Unlike app-only femtech competitors, Isabella combines a physical home device (Lunéo) using low-temperature plasma and LED technology with AI-driven biometric analysis, anchored by the founder's clinical OB-GYN expertise and KAIST/KRISS technical collaboration.
Main competitors
Motion Labs (모션랩스, Dr.Bella), NTL Healthcare (엔티엘헬스케어)
Key partnerships
KAIST (한국과학기술원), KRISS (한국표준과학연구원), CNT Tech (씨엔티테크, investor/accelerator)
Major milestones
Selected for the 2026 Femtech Industry Fostering Project (2026 펨테크 산업 육성 사업), raised seed funding from CNT Tech (Aug 2026), CEO participated as panelist at 2026 Femtech Plus event.
Market positioning
Early-stage femtech startup in the emerging Korean women's digital healthcare market, selected for the 2026 Femtech Industry Fostering Project.
Geographic focus
South Korea
About 조백설 (Jo Baek-seol)
OB-GYN specialist (산부인과 전문의); PhD from Hanyang University; Director of Isabella Women's Clinic (이사벨라여성의원) in Gangnam, Seoul; previously OB-GYN department head at Gangnam MizMedi Hospital and director at Floche OB-GYN Clinic
Latest news about Isabella
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Official website: http://isabella.clinic/