Latch
Category: AI Infrastructure
AI workflow capture platform that records how teams actually work (screen + narration) and turns tribal knowledge into structured process models, SOPs, and automation-ready context Latch was founded in 2025. The company is led by Stefan Kalb. Based in Seattle, United States. Team size: 2-10. Total funding raised: $8 million. Latest round: Seed. Key investors include FUSE, Garry Tan, Liquid 2 Ventures, Soma Capital, Pioneer Fund, Massive Tech Ventures, Immad Akhund, Gokul Rajaram, Bede Jordan.
- Founded
- 2025
- Headquarters
- Seattle, United States
- Team size
- 2-10
- Total funding
- $8 million
Value proposition
Democratizing access to AI technology for mid-market companies through customizable, scalable solutions backed by proven entrepreneurship and industry experience
Products and solutions
Custom AI micro-applications, AI integration services, Business intelligence dashboards, Automated workflow solutions
Unique value
Latch captures real work as it happens (screen, audio, system logs) rather than relying on documentation, then converts observations into structured, machine-readable workflows for AI automation
Target customer
Mid-market businesses (revenue $50M-$1B) seeking affordable AI implementation to optimize operations, reduce waste, and enhance customer engagement
Industries served
Manufacturing, Real Estate, Distribution, Construction, Financial Services, CPG
Technology advantage
Combines actuarial science-driven predictive analytics with retail operations expertise to deliver actionable AI insights. Focuses on custom-built intelligence for mission-critical problems where generic tools fall far short.
How they differentiate
Super Labs differentiates by focusing exclusively on mid-market businesses, offering tailored AI integration services without requiring in-house technical expertise. Acts as a connector and integrator for existing AI vendors, simplifying adoption for non-technical users.
Main competitors
UiPath Platform™, Automation Anywhere, SS&C Blue Prism
Key partnerships
FUSE (seed funding lead), Liquid 2 Ventures, Soma Capital, Pioneer Fund
Major milestones
Sep/Nov 2025: Launch as Super Labs with $8M seed led by FUSE, ~mid-2026: Rebranded Super Labs → Latch; product pivoted to workflow capture (latch.ai), Jul 2026: Seattle Tech Week Latchathon + Stefan Kalb Thinkspace talk on workflow automation, 2026: Launching accountant month-end close design-partner program
Growth metrics
N/A (Private company - recently founded)
Market positioning
Positioned as a specialized AI integration platform for mid-market companies, filling the gap between expensive enterprise AI solutions and fragmented standalone tools
Geographic focus
Primarily focused on North American markets (U.S. and Canada), with potential expansion into Europe
Patents and IP
No publicly listed patents yet, given the company's recent founding (2025)
About Stefan Kalb
Serial entrepreneur with 16+ years of experience. Founded Shelf Engine (2016-2025), raised $58.2M across 5 funding rounds. Previously founded Molly's healthy grab-and-go food company (2009-2016), grew to 400+ locations. Actuarial science background, began career predicting tornadoes in insurance industry.
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Official website: https://latch.ai/