LearnUpon
Category: AI in Education
Dublin-based Agentic Learning Platform (LMS) that uses specialized AI agents to automate training administration and personalize learning for employees, customers and association members. LearnUpon was founded in 2012. The company is led by Brendan Noud. Based in Dublin, Ireland. Team size: 101-500. Total funding raised: $106.6M. Latest round: Debt. Key investors include Summit Partners, Claret Capital Partners, Enterprise Ireland.
- Founded
- 2012
- Headquarters
- Dublin, Ireland
- Team size
- 101-500
- Total funding
- $106.6M
Value proposition
Shifts learning teams from manual administration to strategy: humans set goals and guardrails while AI agents handle admin workflows, content curation, skill-gap closing and localized delivery.
Products and solutions
Agentic Learning Platform (LMS), Create+ (AI-native agentic course authoring), MCP Server (connects LearnUpon to AI workspaces), Learning Journeys (automated personalized learning paths), Skills (skill-gap insights), Portals (separate learning environments per audience), LearnUpon Anywhere (in-product customer education), Reporting & Analytics, LearnUpon for Employees, Customer Education and Associations.
Unique value
An LMS rebuilt around AI agents, with AI-native authoring (Create+, Courseau) and MCP connectivity, on top of an LMS known for ease of use and customer support that has been recognized by analysts for over a decade.
Target customer
Mid-market and enterprise organizations, from Fortune 100 companies to growing SMBs, running employee training, customer education and partner enablement, plus professional associations monetizing member education.
Industries served
Corporate L&D / HR, Customer education (SaaS, tech), Professional associations, Sports bodies, Autonomous vehicles / tech, Enterprise software
Technology advantage
More than 13 years of LMS product maturity and an enterprise customer base. Multi-year R&D on agentic architecture. Courseau acquisition added AI course-generation IP. Integration ecosystem includes HRIS, HubSpot, Planhat and Personio. Profitable-scale growth allowed it to secure non-dilutive debt.
How they differentiate
Positions as an agentic learning platform rather than a classic LMS. Offers multi-audience portals for employees, customers and members from one instance. Has native AI authoring through the Courseau acquisition and an MCP server. Has a strong analyst and support track record: Fosway 9-Grid Strong Performer for 7 consecutive years and 12 consecutive years of Brandon Hall awards.
Main competitors
Docebo, Absorb LMS, TalentLMS (also 360Learning, Litmos, Cornerstone)
Key partnerships
Planhat (strategic customer education partnership, 2024), HubSpot (certified App Partner), Personio (integration partnership), 10+ HRIS integrations, Enterprise Ireland (backer)
Notable customers
Waymo, Wayve, World Rugby, Gusto, PGMOL (Professional Game Match Officials Limited)
Major milestones
2012: founded in Dublin, first customer in June. 2020-10: $56M Summit Partners minority growth equity. 2022: 65 new Irish jobs announced. 2024: LearnUpon Anywhere launched, Planhat partnership. 2025-04: Learning Journeys launched. 2025-11: acquired Courseau, a Berlin AI course-authoring platform. 2026-03: Sydney APAC HQ and Create+ launched. 2026-07: Agentic Learning Platform unveiled. 2026-10: $50M (€44.5M) Claret Capital growth debt facility, IDC MarketScape Major Player.
Growth metrics
About 310 staff (per Enterprise Ireland, 2026). Offices in 6 cities across 3 continents. Closed a seed funding round in December 2013 before its first major raise in 2020. Earlier reported to serve 1,000+ companies.
Market positioning
Established mid-market and enterprise LMS vendor repositioning as an AI-agent-first learning platform. Named an IDC MarketScape Major Player (2026) and an ISG Exemplary Provider (2025 and 2026).
Geographic focus
Global: US (Philadelphia and Salt Lake City offices), Ireland/UK/Europe (Dublin, London, Belgrade engineering) and APAC (Sydney HQ opened 2026).
About Brendan Noud
Spent about 8 years at an established learning management system (LMS) provider before co-founding LearnUpon in 2012 with Des Anderson. Shortlisted for EY Entrepreneur of the Year 2025.
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Official website: https://www.learnupon.com