Lemrock
Category: AI Infrastructure
Paris-based deeptech startup building the infrastructure for agentic commerce, enabling brands to connect product catalogs to LLMs and sell directly within AI-driven conversational environments. Lemrock was founded in 2025. The company is led by Roxane Laigle. Based in Saint-Ouen-sur-Seine (Paris), France. Team size: 1-10. Total funding raised: $7M. Latest round: Seed. Key investors include Galion.exe (lead), Arāya Ventures, Michaël Benabou (Veepee), Gary Anssens (Alltricks/Decathlon), Frédéric Halley, Emmanuelle Brizay, Antoine Lizée (Alan), Jean-Baptiste Rudelle (Criteo).
- Founded
- 2025
- Headquarters
- Saint-Ouen-sur-Seine (Paris), France
- Team size
- 1-10
- Total funding
- $7M
Value proposition
Single integration connecting retailer product catalogs to all major AI platforms (ChatGPT, Claude, Perplexity, Gemini, etc.) enabling brands to sell directly within AI-driven conversational interfaces, with real-time pricing, transaction processing, and performance tracking.
Products and solutions
Agentic commerce middleware platform: product catalog ingestion & structuring for LLMs, hyper-personalization & intent-based product matching, brand-aligned content generation, real-time transaction processing, AI analytics dashboard for query/customer intent insights, Agent Storefront for conversational commerce experiences
Unique value
The only vendor-neutral middleware that connects brands to ALL major AI platforms through a single integration, enabling real-time product discovery and transactions inside AI conversations while brands retain full control over their data and pricing.
Target customer
Brands and retailers (B2B) who need to make their product catalogs visible and transactable inside AI conversational platforms like ChatGPT, Claude, Perplexity, and Gemini
Industries served
Retail, E-commerce, Consumer Goods
Technology advantage
Proprietary LLM orchestration layer with intent-based matching; real-time catalog ingestion and structuring for AI interpretation; multi-platform single-integration architecture; proprietary models trained on millions of real agentic conversations; brand-safe GDPR-compliant infrastructure
How they differentiate
Vendor-neutral middleware layer connecting brands to multiple AI platforms (ChatGPT, Claude, Perplexity, Gemini, Mistral, DeepSeek) through a single integration, rather than building a competing storefront. Brands retain full control over data, pricing, and product presentation. Proprietary orchestration layer with intent-based matching and real-time analytics.
Main competitors
New Era of Shopping, Constructor.io, Stripe Agentic Commerce Suite
Key partnerships
Agoranov (deeptech incubator), Entrepreneurs First (founder program), Integrated with ChatGPT, Claude, Perplexity, Gemini, Mistral AI, DeepSeek
Notable customers
Maisons du Monde, Cdiscount, Darty, Leroy Merlin, Lidl, Rakuten, DIM, Engie
Major milestones
Founded Dec 2025 via Entrepreneurs First, Selected for Agoranov deeptech incubator, Raised €6M Seed (Mar 2026), 60+ brands onboarded, 1B+ queries processed yearly, 10M+ products live, Jean-Baptiste Rudelle (Criteo founder) joined board
Growth metrics
1B+ queries processed yearly; 10M+ products live; 60+ brands onboarded; 100M+ AI commerce interactions per month
Market positioning
Early-stage leader in the nascent agentic commerce infrastructure category; positioned as a vendor-neutral middleware layer vs. platform-specific solutions; competing against both startups (New Era of Shopping) and incumbents (Stripe's Agentic Commerce Suite, Constructor.io)
Geographic focus
Europe (France HQ) and United States
About Roxane Laigle
Ex-Director of Strategy & Innovation at Fnac Darty (€10B+ retailer); Engineer by training (Mines ParisTech); AI focus (Le Wagon); Entrepreneurs First program
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Official website: https://www.lemrock.com/