MARC
Category: AI in Real Estate / E-commerce
AI-native proptech startup that uses AI-powered contract agents to automate contract and expense management for institutional real estate portfolios. MARC was founded in 2024. The company is led by Aaron Devitt. Based in Dublin, Ireland. Team size: 11-50. Total funding raised: $1M. Latest round: Pre-Seed. Key investors include Jack Pierse (Wayflyer), Tom Kennedy (Hostelworld), Susan Spence (SoftCo), Eoghan Quigley (Dublin Chamber of Commerce), James McGann (Unmind).
- Founded
- 2024
- Headquarters
- Dublin, Ireland
- Team size
- 11-50
- Total funding
- $1M
Value proposition
MARC transforms fragmented portfolio OpEx signals into auditable financial decisions by deploying AI agents that connect disconnected accounts payable and contract management systems, preventing continuous overbilling at scale and protecting Net Operating Income (NOI).
Products and solutions
AI-powered contract intelligence platform for institutional real estate, AI contract agents that connect to email inboxes and SharePoint to automatically locate contracts, extract key terms (renewal dates, termination rights, escalation clauses, fee structures), and create a continuously updated source of truth, invoice comparison engine that cross-references contract terms against monthly invoices to identify overbilling discrepancies
Unique value
AI-native contract intelligence layer that connects contracts to payments for institutional real estate — reducing manual contract processing from months to seconds and automatically flagging overbilling that traditional systems miss.
Target customer
Institutional real estate owners and operators managing large residential/multifamily portfolios (5,000-35,000+ units); property managers; real estate asset management firms
Industries served
Real Estate / Property Management / Multifamily Residential / Proptech
Technology advantage
AI-powered contract agents that plug directly into existing document repositories (email, SharePoint) without requiring migration; automated extraction and structuring of contract terms; real-time invoice-to-contract comparison; continuously updated "source of truth" for asset portfolios; processes millions of contract data points across portfolios
How they differentiate
Unlike traditional property management systems (Yardi, AppFolio, RealPage) that focus on core PMS functions and keep contract management and accounts payable disconnected, MARC acts as an AI-native intelligence layer that bridges this gap. It specifically targets the fragmented contract data problem at scale for institutional owners, using AI agents that work with existing document stores rather than requiring data migration.
Main competitors
Prophia (AI lease abstraction for CRE), MRI Software (enterprise property management), Yardi Systems (enterprise property management)
Key partnerships
Dogpatch Labs (Dublin startup hub)
Notable customers
Sherry Fitzgerald Lettings, DNG Lettings, institutional operators managing 5,000-35,000 units across 20+ US states, customers represent $67B+ in combined AUM
Major milestones
Founded 2024, Won Irish Student Entrepreneurship Forum (ISEF) grand final and Irish Student Entrepreneur of the Year (April 2024), Secured Sherry Fitzgerald Lettings and DNG Lettings as customers (2025), Expanded to US and Canada serving 20+ states, Raised $1M pre-seed from 23 angel investors (February 2026), Revenue increased tenfold in four weeks, Tripled team size, Hired Graeme Coyne as CRO (enterprise SaaS; Okta, DocuSign, LinkedIn), Alberto Dal Bianco serving as CTO
Growth metrics
$67B+ combined customer AUM; $100M+ contracted spend exposure; Revenue increased tenfold in four weeks; Serving operators managing 5,000-35,000 units across 20+ US states
Market positioning
Early-stage AI-native proptech startup targeting the gap between traditional property management systems (Yardi, AppFolio, RealPage) and contract management — serving institutional owners with 5,000-35,000+ unit portfolios across Ireland, US, and Canada.
Geographic focus
Ireland (home market), United States, Canada
About Aaron Devitt
Studied Marketing at Technological University Dublin (deferred); previously worked at The Lennox Academy (Business Development), Proof Experiences, GYMPLUS, and TWO SISTERS PUB CO LIMITED
Latest news about MARC
Official website: https://marcprop.com