How much funding has Marketing Evolution raised?

Marketing Evolution has raised $72.7M in total funding. Their latest funding round was Venture Round. Key investors include Insight Partners, Energy Impact Partners, Zetta Venture Partners.

Where is Marketing Evolution headquartered?

Marketing Evolution is headquartered in New York, USA. The company has a team of 300-400 people.

What does Marketing Evolution do?

Marketing Evolution operates in the AI Infrastructure sector. System of Record for Marketing Performance—the Substrate turns fragmented marketing data into trusted, AI-ready context for measurement, planning, optimization, and agents. Substrate unifies and reconstructs marketing performance data into a durable system of record—privacy-safe, person-level context without cookies/PII—so teams and AI agents reason from one trusted foundation (Plus Company: up to 35% ROAS improvement).

When was Marketing Evolution founded?

Marketing Evolution was founded in 2000. It is based in New York, USA.

How much funding has Marketing Evolution raised?

Marketing Evolution has raised $72.7M in total funding. Key investors include Insight Partners, Energy Impact Partners, Zetta Venture Partners.

Who is the CEO of Marketing Evolution?

Stephen Williams is the CEO of Marketing Evolution. The company was founded in 2000.

Where is Marketing Evolution located?

Marketing Evolution is headquartered in New York, USA.

What funding stage is Marketing Evolution at?

Marketing Evolution is currently at the Growth Stage stage.

How many employees does Marketing Evolution have?

Marketing Evolution has approximately 300-400 employees.

Marketing Evolution

Category: AI Infrastructure

System of Record for Marketing Performance—the Substrate turns fragmented marketing data into trusted, AI-ready context for measurement, planning, optimization, and agents. Marketing Evolution was founded in 2000. The company is led by Stephen Williams. Based in New York, USA. Team size: 300-400. Total funding raised: $72.7M. Latest round: Venture Round. Key investors include Insight Partners, Energy Impact Partners, Zetta Venture Partners.

Founded: 2000
Headquarters: New York, USA
Team size: 300-400
Total funding: $72.7M

Value proposition

Substrate unifies and reconstructs marketing performance data into a durable system of record—privacy-safe, person-level context without cookies/PII—so teams and AI agents reason from one trusted foundation (Plus Company: up to 35% ROAS improvement).

Products and solutions

The Substrate - System of Record for Marketing Performance (unification, ontology, journey reconstruction), Darwin - Conversational proactive intelligence for plan/measure/optimize/monitor, Journey Reconstruction & Enriched Data IP - privacy-safe person-level context without cookies/PII

Unique value

Substrate Journey Reconstruction & Enriched Data IP creates person-level marketing performance context without cookies or PII, with marketing ontology so humans and any model/agent share one causal system of record

Target customer

Mid-to-large enterprise marketers with complex omnichannel media portfolios, particularly those facing privacy challenges and data fragmentation issues

Industries served

Marketing Technology, Advertising Technology, Enterprise Software, Data Analytics, Privacy-First Marketing

Technology advantage

Combines marketing-specific ontology layer with AI/ML to create unified data foundation that powers both measurement and optimization, enabling faster implementation (no months of setup) while maintaining privacy compliance

How they differentiate

Purpose-built System of Record for Marketing Performance (Substrate) plus Darwin proactive intelligence—causal measurement infrastructure for humans and AI agents, not another dashboard

Main competitors

Adobe Analytics, AppsFlyer, SAS Customer Intelligence 360

Key partnerships

Insight Partners (lead investor), AWS Marketplace partnership, Salesforce AppExchange integration, Ground Control Data (ANZ distribution partner), SoftwareOne marketplace distribution

Notable customers

Plus Company (up to 35% ROAS / 23% campaign efficiency via Substrate), Fortune 500 insurance and financial services (enterprise Substrate deployments), Global auto manufacturer (50% sales contribution increase), Insurance company (7% member growth), Bank (+6pts brand equity boost)

Major milestones

Raised $26.1M growth funding led by Energy Impact Partners (2019), Raised $20.6M Series B led by Insight Venture Partners (2018), Insight Partners-led ~$13.9M growth round (Dec 2025), Launched Substrate System of Record for Marketing Performance + Darwin (Aug 2026)

Growth metrics

Substrate broadly available (Aug 2026) after enterprise production since 2024; Darwin conversational intelligence live; ~300 employees (PitchBook)

Market positioning

Enterprise System of Record for Marketing Performance—measurement science rebuilt as AI-ready data infrastructure (Substrate) with Darwin for agentic decisioning

Geographic focus

North America, with global enterprise reach

Patents and IP

US Patent 10,032,121 for technology that identifies and monitors enterprise best practices in marketing analytics

About Stephen Williams

Stephen Williams brings over 15 years of experience in entrepreneurship, product management, and technical leadership. Prior to Marketing Evolution, he served as Chief Operating Officer at EDO, Inc. (2019-2022), a data and analytics company. He also held leadership positions at Neustar, Inc. as VP of Marketing Solutions and General Manager of Customer Intelligence (2015-2019), and at ROKKAN, a digital agency. His experience spans marketing effectiveness, data analytics, and digital media transformation.

Latest news about Marketing Evolution

Marketing Evolution, backed by Insight Partners, pivots to an AI-ready data infrastructure with its Mevo platform. This move addresses the critical industry need for reliable, unified data to power ge

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Official website: https://www.marketingevolution.com/