MILY
Tokyo-based operator of MILY club, a membership life-design community that supports members in choosing a life partner through content, 1-on-1 sessions, workshops and small-group events. MILY was founded in 2025. The company is led by 村田あつみ (Atsumi Murata). Based in Minami-Aoyama, Minato-ku, Tokyo, Japan. Team size: 1-10. Latest round: Undisclosed. Key investors include POLA ORBIS CAPITAL, 駒下純兵, 本間達也, 加々本雄太郎.
- Founded
- 2025
- Headquarters
- Minami-Aoyama, Minato-ku, Tokyo, Japan
- Team size
- 1-10
Value proposition
Goes beyond simple matchmaking by helping members deepen self-understanding, define their ideal partner, and build the relationship — supporting the entire journey from self-discovery to partnership and family-building.
Products and solutions
MILY club (membership life-design community): original content, 1-on-1 sessions, workshops, small-group real-world events, individual information sessions, Podcast "ワーママ女子のご近所ラジオ".
Unique value
"好きな自分で、好きな人と。" — a life-design-first approach that starts from the ideal life and works backward to partner selection, rather than merely increasing the number of encounters.
Target customer
Japanese adults (primarily women) seeking a life partner and intentional life design; marriage-minded singles and working mothers.
Industries served
Consumer services, matchmaking / marriage & life-design, community & membership, wellbeing
Technology advantage
Founder's 10-year track record building and exiting Lovegraph (MIXI acquisition); content supervised by a licensed clinical psychologist/couple therapist; community-driven, values-based matching rather than pure app-based matching. AI-assisted features referenced in press coverage but not detailed in the company's own materials.
How they differentiate
Positions as a life-design community rather than a pure matching service — combining self-understanding, psychological support, and community events instead of only providing encounters.
Main competitors
IBJ (日本結婚相談所連盟 / 婚活サービス), Omiai / Pairs (matching apps), With / ゼクシィ縁結び (marriage-matching services)
Key partnerships
POLA ORBIS CAPITAL (CVC of POLA ORBIS Holdings) as investor/partner, collaboration with clinical psychologist 吉田亜里咲 (COBEYA), ties to Lovegraph and 90 Inc. networks.
Major milestones
Founded April 2025, launched MILY club, raised undisclosed round from POLA ORBIS CAPITAL and angels (Sept 2026), event with model/yoga instructor 麻亜里 and Lovegraph CEO (Sept 27, 2026).
Growth metrics
Capital ¥5,000,000 (as of Sept 2026); founded April 2025; first funding round announced Sept 2026.
Market positioning
Early-stage Japanese consumer startup in the marriage/life-design space, backed by a corporate VC and angel investors from the founder's prior network.
Geographic focus
Japan (Tokyo-centric)
About 村田あつみ (Atsumi Murata)
Co-founder & CCO of Lovegraph (出張撮影サービス「ラブグラフ」, acquired by MIXI in 2022); New-grad hire at Recruit Holdings (2015); Web designer since Doshisha University. Won NewsPicks DESIGN LEADER IMPACT AWARD special jury prize (2023); Good Design Award (2025).
Latest news about MILY
Official website: https://mily.tokyo/