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Neubility

Category: Robotics / Embodied AI

A 'Physical AI' robotics company specializing in camera-based autonomous driving solutions and RaaS (Robot as a Service) platforms for urban delivery, security, and facility management. Neubility was founded in 2017. The company is led by Lee Sang-min. Based in Seoul, South Korea. Team size: 100-150. Total funding raised: $40.5M. Latest round: Series B. Key investors include ["Korea Development Bank (KDB)","Samsung Venture Investment","IMM Investment","Kakao Investment","SK Telecom","Lotte Innovate","Envisioning Partners"].

Founded
2017
Headquarters
Seoul, South Korea
Team size
100-150
Total funding
$40.5M

Value proposition

Offers high-performance autonomous navigation in complex urban environments at approximately 1/10th the hardware cost of competitors by utilizing vision-based SLAM instead of expensive LiDAR sensors.

Products and solutions

["Neubie: Multi-purpose autonomous robot for last-mile delivery and security patrolling.","NeubilityNet: Proprietary Physical AI foundation model for real-time obstacle avoidance and navigation.","RaaS Platform: Cloud-based fleet management system for monitoring and controlling multiple robot units.","Neubie Go: Consumer-facing mobile application for robot delivery ordering and tracking.","Humanoid Automation Solutions: AI-driven workforce automation software for facility management (currently in co-development)."]

Unique value

Pioneered a 'LiDAR-free' autonomous driving architecture that relies on multi-camera vision fusion (V-SLAM), enabling robots to navigate high-density urban areas where GPS and LiDAR often struggle.

Target customer

Retail and logistics companies (7-Eleven Korea), security firms (SK Shieldus), facility management leaders (Samgu INC), smart city developers (NEOM), and large-scale resorts/golf courses.

Industries served

["Logistics & Delivery","Security & Surveillance","Facility Management","Smart Cities","Retail & Hospitality"]

Technology advantage

Combines cost-effective hardware with a scalable RaaS business model; the 'Physical AI' approach allows for seamless expansion from delivery robots to diverse form factors like humanoid robots for facility labor.

How they differentiate

LiDAR-free 'Physical AI' architecture using multi-camera vision-based SLAM (V-SLAM) to reduce hardware costs to 1/10th of competitors while maintaining navigation accuracy in complex urban environments.

Main competitors

["Starship Technologies","Mobinn","Woowa Brothers (Dilly)","Bear Robotics"]

Key partnerships

["Samgu INC (South Korea's #1 facility management firm) for labor automation.","Lotte Innovate / 7-Eleven Korea (Real-world urban delivery testing).","SK Shieldus (Joint development of autonomous patrol robots).","NEOM (Strategic pilot and testing for Saudi Arabia's smart city project).","Samsung Venture Investment (Strategic investor and ecosystem partner)."]

Notable customers

["7-Eleven Korea","SK Shieldus","Samgu INC","NEOM","Samsung Welstory"]

Major milestones

["Secured 25.1B KRW Series B round led by KDB in Dec 2024","First South Korean company to implement autonomous robot testing in the NEOM smart city project, Saudi Arabia","Awarded CES 2023 Innovation Award in the Smart City category","Strategic partnership with Samgu INC (2025) for humanoid-based workforce automation"]

Growth metrics

Cumulative funding reached 55B KRW (~$40.5M) in late 2024; currently operates over 370 robots and a team of ~125 employees.

Market positioning

Leading South Korean autonomous robotics RaaS (Robot-as-a-Service) provider transitioning into a broader Physical AI and humanoid automation enterprise.

Geographic focus

South Korea, Middle East (Saudi Arabia - NEOM), Southeast Asia, and Japan.

Patents and IP

Holds multiple patents in Camera-based Visual SLAM (V-SLAM), multi-sensor fusion for urban navigation, and AI training data generation for autonomous systems.

About Lee Sang-min

Founded Neubility in 2017 while an undergraduate at Yonsei University; former Advisor for the NASA Conrad Foundation; recognized in Forbes 30 Under 30 Asia (2021); recipient of the M.AX Alliance Excellence Award from the Ministry of Trade, Industry and Energy.

Official website: