Noetix Robotics
Category: Robotics / Embodied AI
Beijing-based humanoid and bionic robot R&D enterprise developing affordable consumer-grade humanoid robots for education, companionship, and household applications. Noetix Robotics was founded in 2023. The company is led by Jiang Zheyuan. Based in Beijing, China. Team size: 101-500. Total funding raised: $200.0M. Latest round: Series B. Key investors include Chen Dao Capital (CATL), CICC Capital, Fangguang Capital (FG Venture), Vertex Ventures, Beijing Robot Industry Development Investment Fund, Beijing Changping Science and Technology Park Development Group, Tianqi Capital, Yunqi Partners, Guoke Investment (CAS Investment), Jingguosheng Fund, Jiuhe Venture Capital, Shou Cheng Holdings.
- Founded
- 2023
- Headquarters
- Beijing, China
- Team size
- 101-500
- Total funding
- $200.0M
Value proposition
Developing the world's most affordable consumer-grade humanoid robots (Bumi at ¥9,998/~$1,400) through deep vertical integration, domestic supply chain optimization, and innovative material/structural design, making humanoid robots accessible for education, companionship, and household use.
Products and solutions
Bumi (consumer-grade humanoid, ¥9,998, 94cm, 21+ DoF), N2 (athlete humanoid, bipedal, marathon-capable), E1 (geek vanguard humanoid), Hobbs 3 (bionic half-body robot, 32 DoF head), Hobbs W1 (wheeled bionic robot), Xiao Nuo (bionic humanoid with female persona), Hobbs Mini 1 (general-purpose bionic head development platform)
Unique value
World's first sub-¥10,000 consumer-grade humanoid robot (Bumi) with full-stack self-developed technology, 30+ patents, and dual bipedal + bionic humanoid product lines — achieving cost reduction through vertical integration of core components, composite materials, and 100% domestic supply chain.
Target customer
Education (K12 schools, programming education platforms), household consumers, community centers, research institutions, and enterprise/industrial customers for bionic interaction solutions
Industries served
Education, Consumer Robotics, Entertainment, Research & Development, Industrial Collaboration
Technology advantage
Full-stack self-developed technology stack including domain controllers, motor drivers, and control boards; 30+ patents; dual bipedal and bionic humanoid product lines; 43-day prototype-to-manufacturing cycle; composite material lightweighting; 100% domestic supply chain; self-developed motion control algorithms proven in robot marathon (2nd place) and World Humanoid Robot Games (gold medals)
How they differentiate
Radical cost leadership (Bumi at 1/3 the price of nearest competitor Unitree R1 at ¥39,999); dual-track strategy combining athletic bipedal robots with expressive bionic humanoids; rapid 43-day development cycle; deep vertical integration of core components; focus on consumer/education market rather than industrial; proven mass production capability with dedicated factory base
Main competitors
Unitree Robotics (G1/R1 humanoids, ¥39,999+), AgiBot (Shanghai, open-source humanoids), RobotEra (Beijing, STAR1 humanoid)
Key partnerships
Coding Cat (programming education platform, 70,000+ schools), CCTV 2026 Spring Festival Gala (Exclusive Humanoid Bionic Robot Partner), JD.com (strategic cooperation, Joy Inside 2.0 ecosystem), Himalaya (content platform), Huicheng Co., Ltd. (1,000-unit Bumi order), United Nations Asia-Pacific Sustainable Development Forum (Bumi debut)
Notable customers
Coding Cat (education platform covering 70,000+ schools), Huicheng Co., Ltd. (1,000-unit order), JD.com platform consumers (500 units sold in 2 days), CCTV Spring Festival Gala
Major milestones
2023.09: Company founded, 2023.10: First humanoid robot N1 prototype in 43 days, 2024.06: Breakthrough in biomimetic head technology, 2024.08: Hobbs 1 first-gen half-body bionic robot, 2024.09: First company supported by Beijing Robotics Fund, 100M+ CNY financing, 2025.04: N2 placed 2nd in Beijing Yizhuang Humanoid Robot Half Marathon, 2025.05: Hobbs 3 release + Ecological Strategy Launch Conference, 2025.07: Delivered 100+ robots in one month, 2025.08: N2 won gold at World Humanoid Robot Games, Hobbs W0 released, 2025.10: Bumi consumer robot launched at ¥9,998
Growth metrics
500+ units of Bumi sold in first 2 days on JD.com; 2,500+ total orders by late 2025; 1,000-unit single order from Huicheng; monthly delivery capacity scaling toward 500-1,000 units; positive cash flow achieved in Q4 2024
Market positioning
Leading Chinese startup in affordable consumer-grade humanoid robots, positioned as the cost-disruptor in the humanoid robotics market — targeting the "quasi-consumer-grade" blue ocean between expensive research robots and toy robots, with a focus on education and household adoption.
Geographic focus
China (domestic market initially), with plans for overseas expansion
Patents and IP
30+ patents; full-stack self-developed technical system including domain controllers, motor drivers, control boards, motion control algorithms, and bionic head technology
About Jiang Zheyuan
Dropped out of PhD program at Tsinghua University (Department of Electronic Engineering); admitted to Tsinghua with 28th highest score in Beijing Gaokao; PhD research focused on reinforcement learning; father is a Tsinghua professor
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Official website: https://noetixrobotics.com/en
