Nothing
A consumer electronics company that creates tech products with a unique transparent design. Nothing was founded in 2020. The company is led by Carl Pei. Based in London, United Kingdom. Team size: 500+. Total funding raised: $450M total (all rounds). Latest round: Series C ($200M, September 2025). Key investors include Tiger Global, Google Ventures (GV), EQT Ventures, Highland Europe, C Capital.
- Founded
- 2020
- Headquarters
- London, United Kingdom
- Team size
- 500+
- Total funding
- $450M total (all rounds)
Value proposition
To create a seamless digital future by removing the barriers between people and technology, with a focus on unique design and user experience.
Products and solutions
Phone (1), Phone (2), Phone (2a), Phone (3a), Phone (3a) Pro, Phone (3), Phone (4a), Phone (4a) Pro, Ear (1), Ear (2), Ear (Stick), Ear (a), Ear (open), Ear (3), Headphone (1), Headphone (a), CMF Phone 1, CMF Phone 2 Pro
Unique value
Distinctive transparent design aesthetic and the Glyph Interface on its smartphones.
Target customer
Tech-savvy consumers and design-conscious individuals
Industries served
Consumer Electronics
Technology advantage
A strong emphasis on product design and user experience, with a unique and recognizable brand identity. The 'Nothing OS' provides a differentiated software experience.
How they differentiate
Nothing differentiates itself through a unique transparent design aesthetic, most notably the 'Glyph Interface' on its phones which provides light-based notifications. The company also focuses on providing a clean, near-stock Android experience with its Nothing OS and builds a strong brand identity through hype-driven, community-focused marketing.
Main competitors
OnePlus, Google (Pixel), Apple
Key partnerships
Qualcomm, Teenage Engineering (design partnership), Charli XCX (Global Brand Ambassador + Shareholder, May 2026), KEF (audio tuning for Headphone (1)), V (Global Brand Ambassador, September 2026), Metropolis Studios (Headphone (1) Pro Flat EQ and Spatial Audio tuning, September 2026), Audiodo (Personal Sound integration in Headphone (1) Pro, September 2026)
Notable customers
Direct-to-consumer B2C model, Charli XCX (Global Brand Ambassador and Shareholder, May 2026)
Major milestones
Founded in 2020 by OnePlus co-founder Carl Pei., Successfully launched its first product, the Ear (1) wireless earbuds, in 2021, selling over 600,000 units., Launched its first smartphone, the Phone (1), in July 2022., Raised $450M total including $200M Series C in Sep 2025 at $1.3B unicorn valuation., Expanded product ecosystem with Phone (3), Ear (3), Headphone (1), Phone (4a) series, and CMF sub-brand., Surpassed $1B in lifetime sales by 2025; fastest-growing smartphone brand in India., Announced plans for first AI-native devices in 2026 and own operating system., Signed Charli XCX as global brand ambassador and shareholder in May 2026.
Growth metrics
As of 2025, Nothing has surpassed $1 billion in cumulative lifetime sales, doubled annual revenue to over $500M, and shipped over 7 million devices. Named fastest-growing smartphone brand in India (577% YoY growth).
Market positioning
Nothing positions itself as a design-led, innovative alternative in the consumer electronics market, directly challenging the dominance of established players like Apple and Samsung. It targets tech enthusiasts and design-conscious consumers who are looking for unique products that stand out from the mainstream.
Geographic focus
The company is headquartered in London, UK, and has a strong market presence across Europe and India. It is also actively expanding its operations and product availability in North America.
Patents and IP
Not publicly disclosed
About Carl Pei
Co-founder of OnePlus
Official website: https://nothing.tech